64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read consumer reviews, agree that it increases their purchasing confidence.

Businesses use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. However, they realize the enormous impact user rankings have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

Google Represents 57.5 Percent Of All Reviews Across The Globe

Google is in the lead here, followed by Facebook as a remote second.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

83% Of Clients Do Not Rely On Advertising

The standard channels to reach clients aren't as influential as they used to be. Most users who no longer trust advertisements pick to take note of consumers' recommendations online.

Source: Statuslabs

88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Stats reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.

Source: Capterra

If They Were Asked, 77% Of Clients Would Probably Give A Review

More than a 35% would post a review to inform others about their consumer encounter and 24% would undoubtedly direct their review to the business itself.

Over a 26% would be willing to give a review to assist other people with their choice making process.

Source: Podium

The Average Review Length Has Gotten 65% Shorter Since 2010

Recently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

Just 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies in fact make use of them.

Although we now know why consumer reviews are so powerful, a lot of businesses apparently do not.

Source: LsaInsider

63.6 Percent Of Customers Visit Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics show the basic appeal of a site can only go so far.

Source: Review Trackers

82 Percent Of Customers Go To Review Sites Due To The Fact That They Wish To Acquire A Service Or A Product And Wish To Get The Facts About The Businesses Product Or Services.

Users come due to the fact that they have actually currently formed a buying decision. The bulk of them (89%) purchase within a week of their visit.

Source: RevLocal

73 Percent Of Customers Think Written Reviews Are More Vital Than Star And Number Rankings

Online review stats make it clear people aren't satisfied with ratings alone.

Written reviews make the stats appear more genuine which is what the would-be customers are trying to find. Nearly a 3rd of customers say composed reviews are the only function that makes them believe the websites' reviews are helpful and relevant.

Source: Fan and Fuel

74% Of Local Companies Have At A Minimum, One Google Review

A single review is far from sufficient to enhance your website's SERP ranking.

Looking at online rankings statistics, we found out that a company needs to have at least 40 reviews before users "Award" it with a star.

Source: Brightlocal

A Lone Business Review Can Lift Its Conversions By 10 Percent

Online review stats show user-generated content can do miracles in terms of conversions.

A single review can have a substantial effect on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can supply a mind-blowing 44 percent boost.

Source: RevLocal

Consumers Could Invest 31% More With A Business That Has Excellent Reviews

Pay attention to this fact. The better other users describe your service or product, the more money you can charge and consumer review stats reveal to us precisely just how much more.

Source: Martech Zone

88% Of Executives Consider Reputation Risk As A Leading Business Problem

Reputation management statistics indicate a company's reputation doesn't impact just the consumers. Potential employees also take a look at ratings and take a look at reviews.

Source: Deloitte

91 Percent Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review statistics place customers' reviews as the most trustworthy source of recommendations. Online reviews usually carry the exact same weight as recommendations from friends and family.

Source: Brightlocal