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When Buying Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Prominent Element
Data reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
49% Of Customers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Buying Decision
Consumers value not only the quality or nature of the reviews, however they consider their number and recency as well.
The share of consumers, who take notice of the number of reviews is presently at 46 percent.
Source: Brightlocal
Only 6% Of Consumers Do Not Rely On Consumer Reviews At All
According to client review data, a massive 19 percent of consumers constantly trust online reviews and never a purchase without reading reviews initially.
Source: Statista
83 Percent Of Customers Don't Rely On Advertising
The standard channels to reach consumers aren't as influential as they used to be. Most users who no longer trust ads choose to take notice of clients' suggestions online.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business
The star score is the first thing consumers see. Still, users focus on other factors too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US customers.
Source: Statista
60% Of Consumers Consult Blog And Social Network Reviews On Their Mobile Devices Before Shopping
In-store shopping is influenced significantly by blogs and reviews on social media. With males being two times as likely to be affected than ladies.
Reviews and score stats reveal individuals value the opinion of peers more than any other content.
Source: Collective Bias
70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business
4 reviews may be too few. Many people read a lot more reviews to get a clear view of how business is actually doing. Do not depend upon that statistic alone.
Source: Brightlocal
The Typical Review Length Has Actually Gotten 65% Shorter Since 2010
As of late reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.
Source: Review Trackers
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of US Customers
24% of US shoppers consider reviews as 'incredibly influential'.
To illustrate the significance of online reviews and ratings, did you know that 81% of consumers will pay more for an item with reviews and those same customers are also ready to accept slower shipping times for such items.
Source: Turntonetworks
88% Of Executives Consider Reputation Risk As A Top Business Issue
Reputation management statistics indicate a company's reputation doesn't impact just the consumers. Potential team members likewise take a look at rankings and take a look at reviews.
Source: Deloitte
77% Of Customers Do Not Trust Reviews That Are Older Than Three Months
Consumers don't care how great your product or service was in the past. Part of why online reviews matter is since they are fresh and relevant.
Customers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that businesses need to be continuously requesting reviews.
Source: Statuslabs