54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star rating is the first thing customers see. Still, users pay attention to other factors too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American consumers.

Source: Statista

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Won't Use A Service

This stat is among many that show the importance of online rankings. Now that news of client complete satisfaction travels this fast, keeping your customers pleased is more vital than ever.

57% of customers have actually looked for business with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked only for services with a perfect five star score.

Source: Brightlocal

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of USA Customers

24% of US shoppers consider reviews as 'incredibly influential'.

To illustrate the value of online reviews and ratings, did you understand that 81 percent of customers will pay more for an item with reviews and those same customers are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

30% Of Customers Feel Favorable To A Business Which Reacts To Online Reviews

Keeping in touch with your consumers creates trust. Even something like reacting to their remarks and reviews can make them feel valued.

As you may anticipate, clients who feel this way are happy to invest more cash with a business.

Source: Statuslabs

63.6% Of Customers Check Out Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics reveal the general appeal of a site can just go so far.

Source: Review Trackers

61% Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Typically 2 out of 3 companies have outstanding and awesome scores. Just 5% of companies have a score listed below three stars.

Source: Brightlocal

If They Were Asked, 77% Of Customers Would Probably Post A Review

More than a 35% would leave a review to notify others about their customer encounter and 24% would undoubtedly direct their review to the business itself.

Over a 26% would want to give a review to help other individuals with their choice making process.

Source: Podium

67% Of Consumers Say Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider

When customers need to select a solution provider, reviews have an enormous effect on their decision.

Source: DemandGenReport

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to purchase a new car and there are numerous models which fit your requirements. How do you pick the best one for you? Well, you read online reviews.

With the help of other consumers, you quickly select one that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs

83% Of Clients Do Not Trust Advertising

The conventional channels to reach customers aren't as influential as they used to be. A lot of users who no longer trust ads choose to take note of consumers' recommendations online.

Source: Statuslabs

15% Of Visitors Do Not Trust Businesses With No Online Reviews

No trust suggests no interactions. 15% of prospective customers will not even think about working with a business they can't find viewpoints about.

Source: Statuslabs

If A Company Manages To Solve Problems Quickly And Effectively, 95% Of Unsatisfied Consumers Will Return To A Business

Consumers do not anticipate you to be perfect. When things go wrong, they do anticipate you to take care of things. If there's nothing else a business can do to solve a concern, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday