Online Reviews Impact 67.7% Of Customer Buying Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Google Represents 57.5% Of All Reviews Throughout The World

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

These the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

83% Of Customers Do Not Trust Advertising

The conventional channels to reach customers aren't as influential as they utilized to be. A lot of users who no longer trust ads select to focus on customers' recommendations online.

Source: Statuslabs

Favorable Reviews Motivate 68 Percent Of Customers To Choose A Local Business

Given that the vast bulk of customers check out reviews, you'd want yours to be appealing to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

More Than Half Of People Aged 25-34 Submitted Reviews

According to Statista, the younger generations are evidently the more vocal ones.

Source: Statista

90% Of Individuals Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals say about very first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out customer reviews, concur that it increases their purchasing confidence.

Companies utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

77% Of Customers Don't Rely On Reviews That Are Older Than 3 Months

Customers don't care how good your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

89% Of Clients Like To Read Reviews Using Their Smart Devices

Be it by means of an app or a mobile internet browser, individuals choose to read reviews on their cell phones.

Source: Statista

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive factor for users to spend more time on your website. According to online review stats, people devote more than 5 times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

Reviews Shared On Twitter Can Help Boost Online Sales By 6.46%

Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can likewise affect our buying preferences.

According to social media reviews data, Facebook affects more than half of users' purchase decisions.

If it has positive reviews, Facebook reviews stats expose that four out of 5 users are most likely to rely on a local business.

Source: RevLocal

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Won't Use An Organisation

This stat is one of numerous that illustrate the value of online ratings. Now that news of client satisfaction travels this quick, keeping your consumers delighted is more crucial than ever.

57 percent of consumers have actually looked for business with more than four stars in 2018, which is up from 48% in 2017.

11% looked just for businesses with a perfect five star rating.

Source: Brightlocal

83% Of All Young People Were Invited To Give A Review Recently

Of those asked, 80% of consumers did post a review. Overall, businesses have asked 66% of all consumers to give a review on their company.

Source: Brightlocal

70% Of Customers Choose To Discover A Business Through Posts And Reviews, Rather Than Advertisements

Advertisements are all well and good, however it deserves trying a different approach also. Reviews are by far the best way to discover the truth about a product or service.

Source: Statuslabs

Customer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the maker states. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

If A Company Deals With Problems Quickly And Efficiently, 95% Of Unsatisfied Clients Will Return To A Business

Clients do not anticipate you to be perfect. When things go wrong, they do expect you to remedy things. If there's nothing else a company can do to resolve an issue, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday