90 Percent Of Clients Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals say about impressions, right?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

Think about asking your visitors to write one if you do not have reviews on your site.

Source: Martech Zone

77% Of Clients Don't Rely On Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs

Software Reviews Influence Over 98% Of All Buyers

18 percent of software buyers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

61 Percent Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars

Typically 2 out of 3 businesses have good and outstanding rankings. Only 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal

71% Of Millennials Browse Consumer Reviews Of Expert Services

More than half of all people in need of an expert service turn to online reviews.

According to online reviews statistics, 59% used online reviews to choose an attorney or a medical professional.

Younger people (age 18-35) are a lot more likely to work with a professional based upon online reviews. Only 19% of millennials will consider working with an attorney without any.

Source: Thomson Reuters

Favorable Reviews Motivate 68% Of Customers To Use A Local Business

Given that the large majority of consumers read reviews, you'd want yours to be appealing to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Many Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends reveal people prefer to comment if they had a positive experience, instead of a average or unfavorable one.

Source: Brightlocal

Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of businesses in fact use them.

Although we now understand why consumer reviews are so powerful, many businesses obviously don't.

Source: LsaInsider

Clients Could Invest 31% More With A Business That Has Terrific Reviews

Take note of this statistic. The more detailed other users describe your services or product, the more cash you can charge and consumer review stats show us exactly just how much more.

Source: Martech Zone

If A Business Makes An Effort To Fix Issues Rapidly And Efficiently, 95% Of Disappointed Clients Will Return To A Business

Consumers don't anticipate you to be perfect. When things go wrong, they do expect you to take care of things. If there is absolutely nothing else a business can do to solve an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

64% Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out customer reviews, agree that it increases their purchasing confidence.

Businesses utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

The Typical Review Word Count Has Actually Gotten 65% Shorter Since 2010

Presently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the maker states. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

People Reading Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. Buying decisions are made quickly.

Online reviews are clearly convincing, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone