63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics reveal the basic appeal of a website can only go so far.

Source: Review Trackers

77% Of Users Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how excellent your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses ought to be continuously requesting reviews.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star score is the first thing customers see. Still, users take notice of other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States customers.

Source: Statista

Many Best-selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star rankings. Sometimes a lower ranking actually helps your overall rating.

According to customer rating statistics, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

15 Percent Of Consumers Don't Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15 percent of possible clients won't even consider doing business with a business they can't find opinions about.

Source: Statuslabs

91 Percent Of Millennials Trust In Online Reviews As Much As Family And Friends

Online review stats put consumers' reviews as the most trustworthy source of recommendations. Online reviews typically carry the same weight as suggestions from loved ones.

Source: Brightlocal

89% Of Customers Browse A Companies Reactions To Reviews

Not only do a lot of customers check out the review replies, 30% of them highly value them. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

72 Percent Of Customers Won't Take Action Unless They Check Out Some Reviews

Irrespective of how enticing your marketing is, you still need consumer reviews. There is no other way around it. Customers are still happy to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

Software Reviews Influence Over 98% Of All Buyers

18% of software application purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Visitors Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. Purchasing decisions are made rapidly.

Online reviews are obviously persuasive, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

Negative Reviews Can Boost Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, individuals spend more than five times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

A Solitary Business Review Can Lift Its Conversions By 10%

Online review statistics reveal user-generated content can do wonders in terms of conversions.

A single review can have a substantial effect on your business.

A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can supply a mind-blowing 44 percent increase.

Source: RevLocal

74% Of Regional Companies Have At Least One Google Review

One review is far from enough to enhance your website's SERP ranking.

Taking a look at online rankings stats, we discovered that a company requires to have approximately 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

US Consumers View "Product Performance" To Be The Most Helpful Info In Product Reviews

They focus on various aspects of the shopping experience when individuals read reviews. However according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality over time are the next few considerations for more than 50% of USA customers.

Source: Statista

73 Percent Of Customers Think Written Reviews Are More Important Than Star And Number Scores

Online review stats make it clear people aren't pleased with ratings alone.

Consumer reviews make the statistics appear more authentic which is what the potential customers are searching for. Almost a 3rd of customers say written reviews are the only function that makes them believe the sites' reviews are beneficial and pertinent.

Source: Fan and Fuel

90 Percent Of Clients Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about first impressions, right?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you don't have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone