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73% Of Customers Believe Written Reviews Are More Vital Than Star And Number Scores
Online review stats make it clear people aren't satisfied with scores alone.
Consumer reviews make the stats appear more authentic which is what the would-be consumers are searching for. Practically a third of customers state written reviews are the only function that makes them believe the websites' reviews are appropriate and beneficial.
Source: Fan and Fuel
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business
The star rating is the first thing customers see. Still, users take note of other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US consumers.
Source: Statista
Google Represents 57.5% Of All Reviews Globally
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
88% Of Executives Consider Reputation Risk As A Top Business Problem
Reputation management stats suggest a company's reputation doesn't affect just the clients. Potential employees likewise look at rankings and read reviews.
Source: Deloitte
70% Of Consumers Choose To Learn About A Business Via Reviews And Posts, Rather Than Ads
Advertisements are all well and good, but it's worth trying a different approach also. Reviews are by far the very best way to find the truth about a product or service.
Source: Statuslabs
89% Of Consumers Read A Companies Replies To Reviews
Not only do the majority of consumers read the review replies, 30% of them value them highly. Nearly 96% read the feedback to their own reviews.
Source: Brightlocal
Only 6% Of Customers Don't Rely On Consumer Reviews At All
According to client review statistics, a massive 19% of customers always rely on online reviews and never a make a purchase without checking out reviews.
Source: Statista
One-half Of All Of The Millennial's "Always" Read Online Reviews For Companies
More youthful individuals know the value of being informed. User-generated content has an unassailable influence on consumers.
They will understand what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are different though, only 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
A Solitary Business Review Can Lift Its Conversions By 10 Percent
Online review statistics show user-generated material can do wonders in regards to conversions.
A single review can have a massive impact on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can provide a mind-blowing 44 percent boost.
Source: RevLocal
52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too
We already touched upon the negative and positive reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Consumers expect to see some negative reviews.
Source: Capterra