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70 Percent Of Customers Prefer To Discover A Business By Means Of Reviews And Short Articles, Instead Of Advertisements
Ads are all well and good, however it deserves trying a different approach too. Reviews are by far the best method to find the truth about a product or service.
Source: Statuslabs
People Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done faster. Therefore, purchasing choices are made quickly.
Online reviews are undoubtedly persuasive, yet marketers haven't always come to value the power of them.
Source: Martech Zone
89% Of Customers Want To Read Reviews On Their Smart Devices
Be it by means of an app or a mobile web browser, people choose to read reviews on their mobile devices.
Source: Statista
When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Factor
Data reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
Most Popular Products Have A Typical Ranking Of 4.2 To 4.7
You can't make everyone pleased, which is why perfect 5 star ratings are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star ratings. Often a lower rating actually helps your overall rating.
According to consumer rating statistics, conversion rates begin to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
Reviews Shared On Twitter Can Help Increase Online Sales By 6.46 Percent
Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
74% Of Regional Companies Have At Least 1 Google Review
A single review is far from adequate to improve your site's SERP ranking.
Taking a look at online rankings stats, we learnt that a company needs to have a minimum of 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
The Average Review Length Has Actually Become 65% Much Shorter Since 2010
Recently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of tweet from twitter.
Source: Review Trackers
77% Of Customers Do Not Trust Reviews That Are Older Than Three Months
Customers don't care how great your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that businesses should to be constantly requesting reviews.
Source: Statuslabs
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business tourists alike check out reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'always' or 'very frequently'.
Source: Trust You
67% Of Consumers Claim Reviews Are A "Extremely Important" Factor When Picking A Solution Provider
When consumers need to select a solution provider, reviews have an enormous impact on their decision.
Source: DemandGenReport
86% Of Consumers Would Consider Writing A Review For A Business
Your consumers are your most valuable resource, and it's not only because of the cash they invest at your business. If you provide a good experience, they will want to share it.
Source: Brightlocal