63.6% Of Consumers Go To Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

When it comes to trust, these online review stats show the basic appeal of a website can only go so far.

Source: Review Trackers

83% Of Customers Don't Trust Advertising

The standard channels to reach customers aren't as prominent as they used to be. A lot of users who no longer trust advertisements select to pay attention to consumers' recommendations online.

Source: Statuslabs

61 Percent Of Regional Businesses Have An Average Score Of 4 To 5 Stars

Overall two thirds of companies have great and outstanding scores. Just 5% of businesses have a ranking below 3 stars.

Source: Brightlocal

Most Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends reveal people prefer to comment if they had a favorable experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

60% Of Customers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is influenced significantly by blogs and reviews on social networks. With men being two times as likely to be influenced than ladies.

Reviews and ranking data reveal people value the opinion of peers more than any other material.

Source: Collective Bias

Positive Reviews Motivate 68% Of Customers To Use Local Businesses

Because the vast majority of consumers read reviews, you'd want yours to be appealing to brand-new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Customer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the maker says. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star ranking is the first thing customers see. Still, users focus on other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

Just 6% Of Consumers Do Not Trust Consumer Reviews At All

According to consumer review data, a whopping 19% of consumers always trust online reviews and never a buy without checking out reviews first.

Source: Statista

Online Product Reviews About An Item Can Increase Its Conversion Rate By A Staggering 270%

User review statistics show the purchase probability for a product with 5 reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

89% Of Consumers Read A Businesses Responses To Reviews

Not only do a lot of individuals check out the review replies, 30% of them highly value them. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

Due To The Fact That They Want To Buy A Service Or An Item And Desire To Get The Facts About The Businesses Products And Services, 82 Percent Of Consumers Check Out Review Sites.

Users come since they have currently formed a purchase decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

91 Percent Of Millennials Trust In Online Reviews As Much As Family And Friends

Online review statistics place clients' reviews as the most reliable source of recommendations. Online reviews generally carry the very same weight as suggestions from loved ones.

Source: Brightlocal

USA Consumers View "Product Performance" To Be The Most Helpful Detail In Product Reviews

They focus on various aspects of the shopping experience when individuals read reviews. But according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of US clients.

Source: Statista

86% Of Consumers Would Consider Composing A Review For A Business

Your clients are your most important resource, and it's not just because of the cash they invest at your business. They will be ready to share it if you offer them an excellent experience.

Source: Brightlocal

Half Of All Millennial's "Always" Check Out Online Reviews For Companies

Younger people know the worth of being informed. User-generated content has an unassailable impact on customers.

They will recognize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older people are different though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal