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64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who check out consumer reviews, concur that it increases their purchasing confidence.
Companies utilize the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
67% Of Consumers Suggest Reviews Are A "Very Crucial" Factor When Selecting A Service Provider
Reviews have a huge effect on their decision when customers have to pick a solution provider.
Source: DemandGenReport
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of United States Consumers
24% of US buyers consider reviews as 'very influential'.
To illustrate the importance of online reviews and scores, did you understand that 81% of consumers will pay more for a product with reviews and those very same customers are likewise willing to accept slower shipping times for such products.
Source: Turntonetworks
Visitors Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users
Mobile users choose to get things done quicker. Buying choices are made quickly.
Online reviews are certainly persuasive, yet online marketers have not always come to appreciate the power of them.
Source: Martech Zone
15% Of Clients Do Not Trust Businesses Without Any Online Reviews
No trust suggests no interactions. 15% of possible consumers won't even consider working with a business they can't find viewpoints about.
Source: Statuslabs
77% Of Customers Would Undoubtedly Leave A Review If They Were Asked
More than a 35% would post a review to educate others about their customer encounter and 24% would definitely direct their review to the company itself.
Over a 26% would want to give a review to help other people with their choice making process.
Source: Podium
70% Of Consumers Prefer To Learn About A Business Via Short Articles And Reviews, Rather Than Advertisements
Ads are all well and good, but it's worth trying a different approach as well. Reviews are without a doubt the best way to find the truth about a product or service.
Source: Statuslabs
91% Of Millennials Turn To Online Reviews As Much As Friends And Family
Online review stats put consumers' reviews as the most credible source of recommendations. Online reviews normally bring the exact same weight as suggestions from loved ones.
Source: Brightlocal
Customer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the maker states. The reason, producers' descriptions are essentially ads.
Source: Martech Zone
89% Of Consumers Browse A Businesses Responses To Reviews
Not only do many clients check out the review replies, 30% of them highly value them. Practically 96% read the reactions to their own reviews.
Source: Brightlocal
Google Represents 57.5% Of All Reviews Globally
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of businesses question the integrity of online reviews. However, they recognize the huge effect user ratings have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.
Source: Career Arc