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Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Won't Utilize A Service
This stat is among numerous that illustrate the value of online scores. Now that news of client satisfaction travels this fast, keeping your clients pleased is more important than ever.
57% of consumers have searched for business with more than four stars in 2018, which is up from 48% in 2017.
Moreover, 11 percent looked only for businesses with an ideal five star rating.
Source: Brightlocal
77% Of Customers Don't Rely On Reviews That Are Older Than 3 Months
Clients don't care how great your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.
It is for this reason that businesses need to be continuously asking for reviews.
Source: Statuslabs
A Lone Business Review Can Lift Its Conversions By 10%
Online review stats reveal user-generated material can do miracles in terms of conversions.
A single review can have a huge impact on your business.
A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can provide an astonishing 44% boost.
Source: RevLocal
Many Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they've visited a vendor. Online review trends show people choose to comment if they had a favorable experience, instead of a negative or mediocre one.
Source: Brightlocal
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Only 6 Percent Of Consumers Don't Trust Consumer Reviews At All
According to customer review statistics, a tremendous 19 percent of customers always rely on online reviews and never a purchase without checking out reviews initially.
Source: Statista
US Buyers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews
They focus on various aspects of the shopping experience when people check out reviews. But according to online review stats, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of US consumers.
Source: Statista
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Consumers
24% of US shoppers consider reviews as 'very influential'.
To show the value of online reviews and rankings, did you know that 81 percent of consumers will pay more for an item with reviews and those same clients are also ready to accept slower shipping times for such items.
Source: Turntonetworks
91% Of Millennials Turn To Online Reviews As Much As Loved Ones
Online review stats put customers' reviews as the most trustworthy source of recommendations. Online reviews generally carry the very same weight as recommendations from loved ones.
Source: Brightlocal
49 Percent Of Customers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Buying Decision
Customers value not only the quality or nature of the reviews, however they consider their quantity and recency too.
The share of customers, who take note of the variety of reviews is currently at 46 percent.
Source: Brightlocal
86% Of Customers Would Consider Writing A Review For A Business
Your clients are your most important resource, and it's not only because of the cash they spend at your business. They will be ready to share it if you offer them a great experience.
Source: Brightlocal
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already discussed the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Consumers expect to see some unfavorable reviews.
Source: Capterra