Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

73 Percent Of Customers Think Consumer Reviews Are More Crucial Than Star And Number Rankings

Online review stats make it clear individuals aren't satisfied with scores alone.

Customer reviews make the statistics appear more genuine which is what the potential consumers are looking for. Nearly a third of consumers say written reviews are the only feature that makes them believe the websites' reviews are relevant and beneficial.

Source: Fan and Fuel

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star ranking is the first thing customers see. Still, users take note of other factors also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

30% Of Customers Feel Comfortable With A Business Which Answers Online Reviews

Communicating with your clients develops trust. Even something as basic as reacting to their reviews and remarks can make them feel valued.

As you may expect, customers who feel this way are ready to spend more money with a business.

Source: Statuslabs

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends reveal people choose to comment if they had a positive experience, instead of a unfavorable or mediocre one.

Source: Brightlocal

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Utilize A Business

This stat is among numerous that show the value of online scores. Now that news of consumer satisfaction travels this fast, keeping your customers delighted is more crucial than ever.

57 percent of customers have actually searched for business with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked only for services with a perfect five star ranking.

Source: Brightlocal

95% Of Unsatisfied Consumers Will Return To A Business If A Company Manages To Solve Issues Quickly And Effectively

Clients do not expect you to be perfect. When things go wrong, they do expect you to remedy things. If there is nothing else a business can do to fix a problem, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

67% Of Consumers Say Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider

When customers have to pick a solution provider, reviews have an enormous influence on their decision.

Source: DemandGenReport

The Majority Of Consumers Aged 25 To 34 Published Reviews

According to Statista, the younger generations are reportedly the more vocal ones.

Source: Statista

Just 6% Of Customers Do Not Trust Customer Reviews At All

According to client review stats, a whopping 19 percent of consumers constantly rely on online reviews and never a make a purchase without checking out reviews.

Source: Statista

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Clients

24% of US buyers consider reviews as 'very influential'.

To highlight the significance of online reviews and rankings, did you know that 81 percent of customers will pay more for a product with reviews and those very same clients are also happy to accept slower shipping times for such items.

Source: Turntonetworks

Google Represents 57.5% Of All Reviews Across The Globe

Google is in the lead here, followed by Facebook as a remote second.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how great your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies need to be constantly asking for reviews.

Source: Statuslabs

88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Stats reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's shoppers are smart and desire the best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the buying decision.

Source: Statista

US Consumers Consider "Product Performance" To Be The Most Valuable Detail In Product Reviews

They focus on different aspects of the shopping experience when people check out reviews. However according to online review statistics, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of US customers.

Source: Statista

74% Of Regional Companies Have At Least 1 Google Review

One review is far from enough to improve your website's SERP ranking.

Taking a look at online ratings statistics, we discovered that a business requires to have an average of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal