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Software Application Reviews Impact Over 98% Of All Purchasers
18 percent of software buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
74% Of Regional Businesses Have At A Minimum, 1 Google Review
One review is far from adequate to improve your site's SERP ranking.
Taking a look at online rankings stats, we discovered that a company needs to have an average of 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent
One negative review is enough for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
90 Percent Of Customers Require Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people say about impressions, right?
Users get their impression of your businesses through reviews. Typically through less than 10 of them.
Think about asking your visitors to write one if you do not have reviews on your website.
Source: Martech Zone
Only 6 Percent Of Customers Do Not Trust Client Reviews At All
According to customer review data, a tremendous 19 percent of consumers constantly rely on online reviews and never a make a purchase without checking out reviews.
Source: Statista
98% Of Yelp's Visitors Purchased From A Business They Found On The Website
Normally, 142 million consumers check out Yelp every month. This is as great a time as any if you haven't claimed your free Yelp business page.
Source: RevLocal
89% Of Consumers Like To Read Reviews Using Their Cell Phones
Be it via an app or a mobile internet browser, consumers choose to read reviews on their phones.
Source: Statista
63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review stats reveal the general popularity of a website can just go so far.
Source: Review Trackers
82% Of Consumers Check Out Review Sites Since They Wish To Acquire A Service Or A Product And Want To Get The Facts About The Businesses Products And Services.
Users come because they have already formed a purchase decision. The bulk of them (89 percent) purchase within a week of their visit.
Source: RevLocal
73% Of Consumers Think Client Reviews Are More Vital Than Star And Number Scores
Online review data make it clear people aren't satisfied with ratings alone.
Written reviews make the statistics appear more genuine which is what the potential clients are trying to find. Almost a 3rd of consumers say written reviews are the only function that makes them believe the websites' reviews are appropriate and helpful.
Source: Fan and Fuel
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of American Customers
24% of US consumers consider reviews as 'exceptionally influential'.
To highlight the significance of online reviews and rankings, did you know that 81% of customers will pay more for an item with reviews and those very same clients are likewise happy to accept slower shipping times for such items.
Source: Turntonetworks