15% Of People Don't Trust Businesses Without Any Online Reviews

No trust implies no interactions. 15% of possible customers won't even consider working with a company they can't find viewpoints about.

Source: Statuslabs

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Use A Company

This stat is among many that illustrate the value of online scores. Now that news of consumer satisfaction travels this quick, keeping your customers happy is more crucial than ever.

57% of consumers have actually looked for business with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked just for businesses with a perfect five star score.

Source: Brightlocal

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they check out reviews 'always' or 'extremely often'.

Source: Trust You

Software Reviews Impact Over 98 Percent Of All Buyers

18% of software application purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no effect whatsoever on only 2% of consumers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

70% Of Consumers Choose To Discover A Business Through Reviews And Posts, Rather Than Advertisements

Advertisements are all well and good, however it's worth attempting a different approach too. Reviews are without a doubt the best way to find the truth about a product or service.

Source: Statuslabs

90 Percent Of Buyers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals say about first impressions, right?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to compose one if you do not have reviews on your website.

Source: Martech Zone

70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people check out many more reviews to get a better idea of how the business is really doing. Don't depend upon that figure alone.

Source: Brightlocal

61% Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Typically two thirds of companies have outstanding and good ratings. Only 5% of companies have a score listed below 3 stars.

Source: Brightlocal

Customer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

When Buying Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Aspect

Stats reveal that reviews were more effective than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

77% Of Customers Would Undoubtedly Submit A Review If They Were Asked

More than a 35% would post a review to educate others about their customer experience and 24% would rather direct their review to the business itself.

Over a 26% would want to give a review to help other individuals with their decision making process.

Source: Podium

Most Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends show people choose to comment if they had a favorable experience, rather than a unfavorable or mediocre one.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star score is the first thing customers see. Still, users take note of other factors also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of United States consumers.

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Consumers expect to see some unfavorable reviews.

Source: Capterra

The Average Review Word Count Has Actually Become 65% Shorter Since 2010

At the present time reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

Visitors Reading Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, purchasing decisions are made rapidly.

Online reviews are clearly convincing, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

30% Of Clients Feel Comfortable With A Business Which Reacts To Online Reviews

Keeping in touch with your clients builds their trust. Even something as simple as reacting to their remarks and reviews can make them feel valued.

As you may expect, clients who feel this way are ready to spend more money with a company.

Source: Statuslabs