Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the producer states. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

89% Of Customers Prefer To Read Reviews On Their Smartphones

Be it through an app or a mobile browser, consumers prefer to read reviews on their mobile devices.

Source: Statista

Favorable Reviews Motivate 68 Percent Of Customers To Choose Local Businesses

Considering that the vast bulk of customers read reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

53% Of Consumers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews

Online review statistics prove that 63% of customer reviews stay without a response. That's regrettable, due to the fact that those companies are losing clients that way.

Source: Review Trackers

The Majority Of Clients Aged 25 To 34 Gave Reviews

According to Statista, the younger generations are obviously the more vocal ones.

Source: Statista

60% Of Consumers Check Out Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social media. With men being twice as likely to be affected than women.

Reviews and ranking statistics reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive driver for users to devote more time on your website. According to online review data, people spend more than 5 times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

72 Percent Of Consumers Won't Take Action Before They Read Some Reviews

Regardless of how enticing your marketing is, you still require customer reviews. There is no skirting around it. Clients are still ready to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

89% Of Clients Read A Businesses Replies To Reviews

Not only do a lot of individuals read the review replies, 30% of them highly value them. Practically 96% read the responses to their own reviews.

Source: Brightlocal

74% Of Local Businesses Have At Least One Google Review

A single review is far from sufficient to improve your site's SERP ranking.

Taking a look at online scores stats, we found out that a company requires to have an average of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

73% Of Consumers Believe Customer Reviews Are More Vital Than Star And Number Ratings

Online review statistics make it clear people aren't pleased with ratings alone.

Customer reviews make the statistics appear more genuine which is what the prospective consumers are trying to find. Almost a third of customers state composed reviews are the only function that makes them believe the websites' reviews are helpful and relevant.

Source: Fan and Fuel

95% Of Unhappy Clients Will Return To A Business If A Company Manages To Solve Problems Rapidly And Efficiently

Clients do not anticipate you to be perfect. When things go wrong, they do anticipate you to fix things. If there is nothing else a business can do to deal with a problem, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to purchase a brand-new vehicle and there are several models which fit your criteria. How do you select the very best one for you? Well, you read reviews.

With the help of other consumers, you manage to decide on one that works for you. That's how positive reviews convert consumers into consumers.

Source: Consumer Affairs