Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions

Facebook is presently the most popular social media which can also affect our buying preferences.

According to social media reviews data, Facebook impacts over half of users' purchase choices.

Facebook reviews stats reveal that four out of five users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of businesses in fact utilize them.

Although we now understand why consumer reviews are so powerful, most businesses obviously do not.

Source: LsaInsider

Customers Could Invest 31% More With A Business That Has Great Reviews

Pay attention to this statistic. The better other users describe your service or product, the more cash you can charge and consumer review statistics show us exactly how much more.

Source: Martech Zone

53% Of Consumers Anticipate Businesses To Respond Within A Week To Negative Reviews

Online review statistics clarify that 63% of customer reviews go on without a response. That's regrettable, since those companies are losing clients that way.

Source: Review Trackers

95% Of Disappointed Customers Will Go Back To A Company If A Business Manages To Solve Issues Quickly And Effectively

Consumers do not expect you to be perfect. They do anticipate you to resolve things when they go wrong. If there's absolutely nothing else a company can do to solve an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months

Clients don't care how great your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that companies ought to be constantly asking for reviews.

Source: Statuslabs

60% Of Consumers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is affected considerably by blogs and reviews on social media. With males being two times as likely to be influenced than ladies.

Reviews and score data reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

A Single Business Review Can Lift Its Conversions By 10%

Online review statistics reveal user-generated material can do wonders in regards to conversions.

A single review can have an enormous effect on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can provide an astonishing 44% increase.

Source: RevLocal

Favorable Reviews Encourage 68 Percent Of Consumers To Use A Local Business

Because the huge majority of customers read reviews, you'd want yours to be enticing to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

83% Of Clients Do Not Rely On Advertising

The conventional channels to reach clients aren't as prominent as they used to be. Most users who no longer trust advertisements pick to focus on customers' suggestions online.

Source: Statuslabs

90 Percent Of Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals say about impressions, right?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

If you don't have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone

73 Percent Of Customers Think Written Reviews Are More Crucial Than Star And Number Rankings

Online review data make it clear people aren't pleased with ratings alone.

Written reviews make the statistics appear more authentic which is what the potential clients are looking for. Almost a third of consumers state written reviews are the only feature that makes them think the sites' reviews are relevant and beneficial.

Source: Fan and Fuel

Half Of All Millennial's "Constantly" Read Online Reviews For Businesses

More youthful individuals know the worth of being informed. User-generated content has an indisputable effect on customers.

If businesses stop to consider the power of consumer reviews over millennials, they will realize what they've been missing out on. Older people are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

74% Of Local Businesses Have At A Minimum, One Google Review

A single review is far from enough to improve your website's SERP ranking.

Taking a look at online ratings data, we discovered that a company needs to have approximately 40 reviews before clients "Award" it with a star.

Source: Brightlocal

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies doubt the integrity of online reviews. Nonetheless, they recognize the massive impact user scores have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc