30% Of Customers Feel Comfortable With A Business Which Responds To Online Reviews

Communicating with your customers builds their trust. Even something as simple as responding to their comments and reviews can make them feel valued.

As you may anticipate, customers who feel this way are happy to invest more money with a business.

Source: Statuslabs

91% Of Millennials Have Faith In Online Reviews As Much As Family And Friends

Online review statistics put clients' reviews as the most trustworthy source of suggestions. Online reviews normally carry the very same weight as suggestions from friends and family.

Source: Brightlocal

83% Of All Young People Were Invited To Submit A Review Recently

Of those invited, 80% of customers did post a review. Overall, businesses have actually asked 66% of all clients to post a review on their business.

Source: Brightlocal

73% Of Customers Think Written Reviews Are More Important Than Star And Number Rankings

Online review statistics make it clear individuals aren't pleased with scores alone.

Written reviews make the stats appear more genuine which is what the would-be customers are trying to find. Almost a 3rd of customers state composed reviews are the only function that makes them believe the sites' reviews are relevant and beneficial.

Source: Fan and Fuel

Most Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends show people choose to comment if they had a favorable experience, instead of a unfavorable or average one.

Source: Brightlocal

72 Percent Of Customers Won't Take Action Unless They Read Some Reviews

Irrespective of how alluring your marketing is, you still need client reviews. There's no way around it. Customers are still happy to hear you out, but they trust other people more.

Source: My Testimonial Engine

77% Of Users Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how excellent your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs

Favorable Reviews Encourage 68 Percent Of Customers To Use Local Businesses

Since the vast bulk of customers check out reviews, you would want yours to be appealing to brand-new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Most Popular Items Have An Average Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to consumer rating statistics, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

71% Of Millennials Browse Consumer Reviews Of Professional Services

More than half of all individuals in need of an expert service rely on online reviews.

According to online reviews stats, 59% utilized online reviews to choose a doctor or a legal representative.

Young people (age 18-35) are even more likely to hire an expert based upon online reviews. Just 19% of millennials will consider hiring a lawyer without any.

Source: Thomson Reuters

63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats reveal the general appeal of a site can just go so far.

Source: Review Trackers

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive force for users to spend more time on your site. According to online review stats, individuals spend more than five times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

88% Of Executives View Reputation Risk As A Top Business Issue

Reputation management stats indicate a company's reputation does not affect just the consumers. Potential team members also look at ratings and take a look at reviews.

Source: Deloitte

Customers Might Spend 31% More With A Business That Has Excellent Reviews

Pay attention to this fact. The better other users describe your services or product, the more cash you can charge and customer review stats show us precisely how much more.

Source: Martech Zone

15 Percent Of People Don't Trust Businesses Without Any Online Reviews

No trust implies no interactions. 15 percent of potential clients won't even think about doing business with a business they can't discover viewpoints about.

Source: Statuslabs

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses doubt the integrity of online reviews. However, they understand the massive effect user rankings have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc