72% Of Consumers Won't Take Action Before They Read Some Reviews

Irrespective of how eye-catching your marketing is, you still need customer reviews. There is no other way around it. Clients are still happy to hear you out, but they rely on other people more.

Source: My Testimonial Engine

77% Of Consumers Would Most Likely Submit A Review If They Were Asked

More than a 35% would submit a review to notify others about their client experience and 24% would undoubtedly direct their review to the company itself.

Over a 26% would want to post a review to assist other individuals with their decision making process.

Source: Podium

Online Product Reviews About An Item Can Raise Its Conversion Rate By More Than 270%

User review statistics reveal the purchase probability for a product with 5 reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

Most Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends reveal people choose to comment if they had a favorable experience, rather than a average or unfavorable one.

Source: Brightlocal

30% Of Clients Feel Comfortable With A Company Which Answers Online Reviews

Keeping in touch with your consumers develops trust. Even something as simple as responding to their remarks and reviews can make them feel valued.

As you may expect, clients who feel this way are going to invest more money with a company.

Source: Statuslabs

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70%

One negative review is enough for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to purchase a new vehicle and there are numerous models which fit your criteria. How do you choose the best one for you? Well, you read the reviews.

With the help of other people, you manage to choose one that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs

82 Percent Of Customers Visit Review Sites Due To The Fact That They Want To Purchase A Service Or A Product And Want To Get The Facts About The Businesses Services And Products.

Review sites are locations that customers go to get the facts about a service, item or business. Users come due to the fact that they have already formed a buying decision. The bulk of them (89%) buy within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Prominent Element

Stats reveal that reviews were more helpful than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Favorable Reviews Encourage 68% Of Customers To Use A Local Business

Since the large bulk of consumers read reviews, you would want yours to be appealing to new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

If A Business Handles Problems Rapidly And Efficiently, 95% Of Unhappy Customers Will Return To A Company

Consumers don't expect you to be perfect. When things go wrong, they do expect you to resolve things. If there's absolutely nothing else a business can do to resolve an issue, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the manufacturer states. The reason, makers' descriptions are basically ads.

Source: Martech Zone

USA Buyers Consider "Product Performance" To Be The Most Valuable Information In Product Reviews

When people read reviews, they focus on various elements of the shopping experience. However according to online review stats, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality over time are the next few considerations for more than 50% of US customers.

Source: Statista

Just 6% Of Customers Don't Trust Customer Reviews At All

According to consumer review statistics, a massive 19 percent of customers always rely on online reviews and never ever a make a purchase without checking out reviews first.

Source: Statista

86 Percent Of Customers Would Think About Composing A Review For A Business

Your clients are your most important resource, and it's not only because of the cash they spend at your business. They will be willing to share it if you give them an excellent experience.

Source: Brightlocal