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When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Aspect
Statistics reveal that reviews were more effective than Television ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
American Buyers Regard "Product Performance" To Be The Most Valuable Detail In Product Reviews
They focus on different aspects of the shopping experience when people check out reviews. However according to online review stats, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of US customers.
Source: Statista
89% Of Shoppers Choose To Read Reviews Using Their Cell Phones
Be it by means of an app or a mobile internet browser, folks choose to read reviews on their smart phones.
Source: Statista
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of businesses question the integrity of online reviews. However, they recognize the huge impact user ratings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.
Source: Career Arc
Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't making the most of their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses really use them.
Although we now understand why consumer reviews are so powerful, a lot of businesses obviously do not.
Source: LsaInsider
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
The Majority Of Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have gone to a vendor. Online review trends reveal individuals choose to comment if they had a favorable experience, instead of a average or negative one.
Source: Brightlocal
52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too
We already touched upon the negative and positive reviews and their result on customers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. People anticipate to see some unfavorable reviews.
Source: Capterra
Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent
It sounds insane, but negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, people spend more than five times as long on a website when they check out negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent
One negative review suffices for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Only 6% Of Customers Don't Rely On Client Reviews At All
According to customer review stats, a massive 19 percent of consumers always rely on online reviews and never a buy without checking out reviews initially.
Source: Statista
15% Of Consumers Do Not Trust Businesses Without Any Online Reviews
No trust suggests no interactions. 15% of possible clients will not even consider working with a company they can't find opinions about.
Source: Statuslabs
72% Of Clients Won't Take Action Unless They Read Some Reviews
Regardless of how enticing your marketing is, you still require consumer reviews. There is no skirting around it. Consumers are still going to hear you out, however they trust other people more.
Source: My Testimonial Engine