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Online Item Reviews About An Item Can Boost Its Conversion Rate By An Incredible 270%
User review statistics show the purchase probability for a product with 5 reviews is 270% higher than the exact same product without reviews.
Source: Spiegel Research Center
83 Percent Of Customers Do Not Trust Advertising
The traditional channels to reach consumers aren't as prominent as they used to be. The majority of users who no longer trust advertisements choose to pay attention to clients' recommendations online.
Source: Statuslabs
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Positive Reviews Encourage 68% Of Customers To Use A Local Business
Given that the large majority of customers check out reviews, you'd want yours to be appealing to brand-new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Website
Usually, 142 million consumers check out Yelp on a monthly basis. If you have not claimed your complimentary Yelp business page, this is as excellent a time as any.
Source: RevLocal
61% Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars
Overall two-thirds of businesses have great and awesome ratings. Just 5% of businesses have a ranking listed below 3 stars.
Source: Brightlocal
89% Of Consumers Choose To Read Reviews On Their Cell Phones
Be it through an app or a mobile browser, most people choose to read reviews on their smart phones.
Source: Statista
30% Of Consumers Feel Positive About A Company Which Reacts To Online Reviews
Staying connected with your clients develops trust. Even something as simple as reacting to their remarks and reviews can make them feel valued.
As you may expect, clients who feel this way are happy to invest more money with a business.
Source: Statuslabs
52% Of Customers Trust A Product More If It Has Negative Reviews Too
We already touched upon the negative and positive reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. People anticipate to see some unfavorable reviews.
Source: Capterra
Reviews Posted On Twitter Can Help Improve Online Sales By 6.46%
Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing
That's 56% of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are totally free, a remarkably low number of companies really make use of them.
Although we now understand why customer reviews are so powerful, the majority of businesses apparently don't.
Source: LsaInsider
77% Of Customers Would Definitely Give A Review If They Were Asked
More than a 35% would post a review to inform others about their client experience and 24% would definitely direct their review to the company itself.
Over a 26% would want to submit a review to assist other individuals with their choice making process.
Source: Podium
72 Percent Of Customers Won't Take Action Before They Check Out Some Reviews
Regardless of how enticing your marketing is, you still require consumer reviews. There is no way around it. Customers are still going to hear you out, but they rely on other people more.
Source: My Testimonial Engine
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of companies doubt the integrity of online reviews. Nonetheless, they recognize the huge impact user scores have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.
Source: Career Arc
Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process
Let's say you want to buy a new vehicle and there are several models which fit your criteria. How do you select the best one for you? Well, you read online reviews.
With the help of other customers, you manage to decide on a model that works for you. That's how favorable reviews transform customers into consumers.
Source: Consumer Affairs
A One Star Boost In Ranking Can Result In A 5% To 9% Boost In Business Revenue
Businesses that treat consumers well normally succeed, review websites help ensure of that.
Source: Statuslabs
74 Percent Of Regional Companies Have At Least 1 Google Review
One review is far from sufficient to improve your website's SERP ranking.
Looking at online ratings data, we learnt that a business needs to have a minimum of 40 reviews before clients "Award" it with a star.
Source: Brightlocal