Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are free, a remarkably low number of businesses in fact utilize them.

Although we now understand why customer reviews are so effective, many businesses apparently do not.

Source: LsaInsider

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star score is the first thing customers see. Still, users pay attention to other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States consumers.

Source: Statista

70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people check out a lot more reviews to get a clear view of how business is actually doing. Do not depend on that fact alone.

Source: Brightlocal

Online Product Reviews About An Item Can Boost Its Conversion Rate By A Staggering 270%

User review statistics reveal the purchase likelihood for a product with five reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

63.6% Of Consumers Check Out Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats reveal the general appeal of a website can just go so far.

Source: Review Trackers

Many Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they've gone to a supplier. Online review trends show people prefer to comment if they had a favorable experience, instead of a negative or mediocre one.

Source: Brightlocal

30% Of Clients Feel Positive About A Business Which Reacts To Online Reviews

Corresponding with your customers builds their trust. Even something as basic as responding to their reviews and comments can make them feel appreciated.

As you might expect, customers who feel this way are going to spend more cash with a company.

Source: Statuslabs

Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Businesses

More youthful individuals know the worth of being informed. User-generated material has an indisputable impact on consumers.

If businesses think of the power of client reviews over millennials, they will recognize what they've been missing out on. Older people are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

72% Of Clients Will Not Take Action Before They Check Out Some Reviews

No matter how alluring your marketing is, you still need consumer reviews. There's no way around it. Consumers are still going to hear you out, but they rely on other people more.

Source: My Testimonial Engine

83% Of Clients Do Not Rely On Advertising

The traditional channels to reach clients aren't as prominent as they utilized to be. The majority of users who no longer trust ads choose to pay attention to consumers' recommendations online.

Source: Statuslabs

15% Of Visitors Don't Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15% of prospective clients won't even consider doing business with a company they can't discover opinions about.

Source: Statuslabs

Visitors Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done faster. Therefore, buying decisions are made quickly.

Online reviews are obviously convincing, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is presently the most popular social media which can also affect our buying preferences.

According to social reviews statistics, Facebook affects the majority of users' purchase decisions.

Facebook reviews statistics reveal that four out of five users are more likely to rely on a local business if it has favorable reviews.

Source: RevLocal

89% Of Individuals Want To Read Reviews Using Their Mobile Devices

Be it through an app or a mobile internet browser, everyday people prefer to read reviews on their smart phones.

Source: Statista

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

71% Of Millennials Browse Consumer Reviews Of Expert Services

Majority of all individuals in need of a professional service turn to online reviews.

According to online reviews statistics, 59% used online reviews to select a lawyer or a doctor.

Young people (age 18-35) are much more inclined to hire a professional based upon online reviews. Just 19% of millennials will think about working with an attorney without any.

Source: Thomson Reuters