61% Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars

Typically 2 out of 3 businesses have excellent and awesome scores. Only 5% of businesses have a rating below three stars.

Source: Brightlocal

63.6% Of Customers Check Out Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics reveal the general popularity of a site can just go so far.

Source: Review Trackers

More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Customers expect to see some unfavorable reviews.

Source: Capterra

91 Percent Of Millennials Turn To Online Reviews As Much As Loved Ones

Online review statistics put customers' reviews as the most trustworthy source of recommendations. Online reviews usually carry the same weight as suggestions from loved ones.

Source: Brightlocal

73 Percent Of Customers Think Client Reviews Are More Important Than Star And Number Rankings

Online review stats make it clear people aren't pleased with scores alone.

Client reviews make the stats appear more authentic which is what the would-be consumers are searching for. Practically a 3rd of customers state written reviews are the only function that makes them think the sites' reviews are relevant and helpful.

Source: Fan and Fuel

15% Of Visitors Don't Trust Businesses Without Any Online Reviews

No trust means no interactions. 15% of prospective clients won't even consider doing business with a business they can't discover opinions about.

Source: Statuslabs

US Buyers Regard "Product Performance" To Be The Most Valuable Information In Product Reviews

They focus on various elements of the shopping experience when individuals check out reviews. However according to online review stats, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of USA consumers.

Source: Statista

98% Of Yelp's Website Visitors Bought From A Business They Discovered On The Site

Typically, 142 million consumers visit Yelp monthly. This is as good a time as any if you have not declared your totally free Yelp business page.

Source: RevLocal

Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, producers' descriptions are generally ads.

Source: Martech Zone

88% Of Executives Regard Reputation Risk As A Top Business Problem

Reputation management stats show a company's reputation doesn't affect just the customers. Potential team members also take a look at rankings and take a look at reviews.

Source: Deloitte

Software Application Reviews Influence Over 98% Of All Buyers

18 percent of software purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on only 2% of consumers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra