90% Of Users Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people state about first impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

If you don't have reviews on your site, think about asking your visitors to write one.

Source: Martech Zone

Just 6 Percent Of Customers Do Not Rely On Customer Reviews At All

According to consumer review stats, a whopping 19% of customers always rely on online reviews and never a buy without checking out reviews initially.

Source: Statista

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency as well.

The share of consumers, who pay attention to the number of reviews is currently at 46%.

Source: Brightlocal

86% Of Consumers Would Consider Writing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the cash they spend at your business. They will be ready to share it if you give them a good experience.

Source: Brightlocal

53% Of Customers Expect Companies To Reply Within A Week To Negative Reviews

Online review statistics show that 63% of customer reviews stay without a response. That's regrettable, since those businesses are losing customers that way.

Source: Review Trackers

The Average Review Length Has Actually Become 65% Shorter Since 2010

Currently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

67% Of Consumers Report Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider

Reviews have a huge impact on their decision when clients have to choose a service provider.

Source: DemandGenReport

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of United States Customers

24% of US buyers consider reviews as 'incredibly influential'.

To highlight the significance of online reviews and rankings, did you know that 81% of consumers will pay more for a product with reviews and those exact same clients are likewise willing to accept slower shipping times for such items.

Source: Turntonetworks

Consumers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing decisions are made quickly.

Online reviews are undoubtedly convincing, yet online marketers have not always come to value the power of them.

Source: Martech Zone

Online Item Reviews About A Product Can Improve Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase likelihood for an item with five reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses really utilize them.

Although we now know why customer reviews are so effective, the majority of businesses obviously don't.

Source: LsaInsider

Google Represents 57.5 Percent Of All Reviews Around The World

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

These the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they read reviews 'constantly' or 'really frequently'.

Source: Trust You

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

89% Of Consumers Review A Companies Reactions To Reviews

Not only do the majority of customers read the review replies, 30% of them value them highly. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the maker states. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone

63.6% Of Customers Go To Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats show the general popularity of a site can only go so far.

Source: Review Trackers

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a brand-new vehicle and there are a number of models which fit your criteria. How do you choose the best one for you? Well, you read reviews.

With the help of other customers, you quickly pick a model that works for you. That's how positive reviews transform consumers into consumers.

Source: Consumer Affairs