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Consumers Could Spend 31 Percent More With A Business That Has Excellent Reviews
Focus on this statistic. The more detailed other users describe your service or product, the more money you can charge and customer review stats show us exactly just how much more.
Source: Martech Zone
Unfavorable Reviews Can Improve Conversion By As Much As 85%
It sounds insane, however negative reviews can be a positive force for users to spend more time on your site. According to online review data, people spend more than five times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
98% Of Yelp's Website Visitors Bought From A Business They Found On The Site
Usually, 142 million customers visit Yelp every month. This is as great a time as any if you have not claimed your totally free Yelp business page.
Source: RevLocal
86 Percent Of Customers Would Consider Composing A Review For A Business
Your clients are your most important resource, and it's not just because of the cash they spend at your business. If you give them a good experience, they will want to share it.
Source: Brightlocal
70% Of Consumers Prefer To Find Out About A Business Via Reviews And Posts, Instead Of Ads
Advertisements are all well and good, but it's worth attempting a different approach too. Reviews are by far the best method to find the truth about a service or product.
Source: Statuslabs
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of USA Consumers
24% of US buyers consider reviews as 'extremely influential'.
To show the importance of online reviews and scores, did you understand that 81 percent of customers will pay more for an item with reviews and those exact same consumers are also happy to accept slower shipping times for such products.
Source: Turntonetworks
The Majority Of People Aged 25-34 Posted Reviews
According to Statista, the more youthful generations are obviously the more opinionated ones.
Source: Statista
53% Of Americans Consider Item Reviews And Scores As The Most Important Part Of Online Shopping.
Today's shoppers are smart and desire the best bang for their buck. It's no surprise that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. Many people check out many more reviews to get an idea of how the business is actually doing. Don't depend upon that fact alone.
Source: Brightlocal
Most Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have gone to a vendor. Online review trends show people prefer to comment if they had a positive experience, instead of a mediocre or unfavorable one.
Source: Brightlocal
77% Of Customers Would Certainly Give A Review If They Were Asked
More than a 35% would post a review to notify others about their customer experience and 24% would most likely direct their review to the business itself.
Over a 26% would want to leave a review to help other individuals with their choice making process.
Source: Podium
91% Of Millennials Rely On Online Reviews As Much As Family And Friends
Online review stats place consumers' reviews as the most credible source of suggestions. Online reviews generally carry the same weight as guidance from friends and family.
Source: Brightlocal
Because They Want To Buy An Item Or A Service And Desire To Get The Facts About The Businesses Items And Services, 82 Percent Of Customers Check Out Review Websites.
Users come because they have currently formed a purchase decision. The majority of them (89 percent) buy within a week of their visit.
Source: RevLocal
Favorable Reviews Encourage 68 Percent Of Consumers To Use A Local Business
Given that the vast majority of customers check out reviews, you would want yours to be inviting to brand-new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal