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Many Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've visited a supplier. Online review trends show individuals choose to comment if they had a positive experience, instead of a average or unfavorable one.
Source: Brightlocal
The Majority Of Clients Aged 25 To 34 Published Reviews
According to Statista, the more youthful generations are evidently the more opinionated ones.
Source: Statista
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
91% Of Millennials Depend On Online Reviews As Much As Loved Ones
Online review statistics position consumers' reviews as the most credible source of suggestions. Online reviews typically bring the exact same weight as suggestions from loved ones.
Source: Brightlocal
Online Item Reviews About A Product Can Improve Its Conversion Rate By More Than 270%
User review statistics show the purchase probability for an item with five reviews is 270% higher than the very same product without reviews.
Source: Spiegel Research Center
61 Percent Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars
Overall 2 out of 3 businesses have exceptional and awesome scores. Just 5% of companies have a rating listed below three stars.
Source: Brightlocal
Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, producers' descriptions are basically advertisements.
Source: Martech Zone
Google Represents 57.5 Percent Of All Reviews Globally
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
These the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are free, a surprisingly low number of businesses in fact use them.
Although we now understand why consumer reviews are so powerful, a lot of businesses obviously don't.
Source: LsaInsider
83% Of All Young People Were Asked To Post A Review Recently
Of those asked, 80% of consumers did leave a review. In general, businesses have actually asked 66% of all customers to leave a review on their business.
Source: Brightlocal
98% Of Yelp's Visitors Bought From A Business They Discovered On The Website
Generally, 142 million consumers go to Yelp every month. This is as great a time as any if you haven't claimed your complimentary Yelp business page.
Source: RevLocal
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies doubt the integrity of online reviews. However, they recognize the massive impact user ratings have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.
Source: Career Arc
64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of customers who read client reviews, concur that it increases their buying confidence.
Organizations use the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
63.6% Of Consumers Check Out Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
When it comes to trust, these online review stats show the basic appeal of a website can just go so far.
Source: Review Trackers
77% Of Customers Would Leave A Review If They Were Asked
More than a 35% would do it to advise others about their client encounter and 24% would likely direct their review to the business itself.
Over a 26% would want to give a review to assist other people with their decision making process.
Source: Podium
88% Of Executives Consider Reputation Risk As A Top Business Concern
Reputation management statistics indicate a company's reputation doesn't impact simply the consumers. Prospective employees likewise take a look at rankings and read reviews.
Source: Deloitte
More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70%
One negative review suffices for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Consumers
24% of US consumers consider reviews as 'exceptionally influential'.
To illustrate the significance of online reviews and rankings, did you know that 81 percent of customers will pay more for a product with reviews and those very same customers are also ready to accept slower shipping times for such items.
Source: Turntonetworks