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If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already discussed the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Customers expect to see some unfavorable reviews.
Source: Capterra
71% Of Millennials Search Customer Reviews Of Expert Services
More than half of all people in need of an expert service rely on online reviews.
According to online reviews data, 59% utilized online reviews to pick a physician or an attorney.
Young people (age 18-35) are much more likely to work with a professional based upon online reviews. Only 19% of millennials will think about hiring a legal representative without any.
Source: Thomson Reuters
82% Of Consumers Visit Review Websites Because They Wish To Purchase A Product Or A Service And Want To Get The Truth About Business Products And Services.
Users come because they have actually already formed a purchase decision. The majority of them (89%) purchase within a week of their visit.
Source: RevLocal
The Average Review Length Has Gotten 65% Much Shorter Since 2010
Now a days reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of tweet on twitter.
Source: Review Trackers
Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is currently the most popular social media which can also affect our buying preferences.
According to social reviews stats, Facebook affects over half of users' purchase choices.
If it has positive reviews, Facebook reviews statistics expose that four out of five users are most likely to trust a local business.
Source: RevLocal
60% Of Customers Refer To Blog And Social Network Reviews On Their Cell Phones Prior To Shopping
In-store shopping is affected substantially by blogs and reviews on social media. With males being two times as likely to be affected than women.
Reviews and score statistics show individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
Software Application Reviews Influence Over 98% Of All Purchasers
18% of software buyers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Online Product Reviews About A Product Can Raise Its Conversion Rate By More Than 270 Percent
User review stats reveal the purchase likelihood for an item with five reviews is 270 percent higher than the very same product without reviews.
Source: Spiegel Research Center
83 Percent Of Consumers Don't Rely On Advertising
The conventional channels to reach customers aren't as prominent as they utilized to be. A lot of users who no longer trust ads pick to pay attention to consumers' suggestions online.
Source: Statuslabs
72 Percent Of Customers Won't Take Action Before They Read Some Reviews
No matter how appealing your marketing is, you still require customer reviews. There's no way around it. Consumers are still going to hear you out, but they trust other people more.
Source: My Testimonial Engine
Negative Reviews Can Boost Conversion By As Much As 85 Percent
It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your site. According to online review data, people spend more than 5 times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo