Favorable Reviews Motivate 68 Percent Of Customers To Use Local Businesses

Since the large bulk of customers read reviews, you would want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

77% Of Customers Do Not Trust Reviews That Are Older Than Three Months

Clients don't care how excellent your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that companies should to be constantly requesting reviews.

Source: Statuslabs

88% Of Executives Judge Reputation Risk As A Leading Business Issue

Reputation management statistics suggest a business's reputation does not impact simply the clients. Prospective employees also take a look at rankings and read reviews.

Source: Deloitte

83% Of All Young People Were Invited To Give A Review Recently

Of those invited, 80% of customers did post a review. In general, companies have asked 66% of all consumers to submit a review on their company.

Source: Brightlocal

61% Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars

Generally two-thirds of companies have good and awesome ratings. Only 5% of companies have a ranking listed below 3 stars.

Source: Brightlocal

89% Of Shoppers Like To Read Reviews On Their Cell Phones

Be it through an app or a mobile browser, people young and old prefer to read reviews on their mobile phones.

Source: Statista

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out customer reviews, agree that it increases their purchasing confidence.

Businesses utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they read reviews 'constantly' or 'really frequently'.

Source: Trust You

USA Buyers Regard "Product Performance" To Be The Most Valuable Info In Product Reviews

They focus on various elements of the shopping experience when people check out reviews. However according to online review statistics, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of USA customers.

Source: Statista

73% Of Consumers Think Consumer Reviews Are More Crucial Than Star And Number Rankings

Online review statistics make it clear individuals aren't pleased with scores alone.

Written reviews make the stats appear more genuine which is what the would-be clients are searching for. Practically a 3rd of consumers say composed reviews are the only function that makes them believe the sites' reviews are useful and appropriate.

Source: Fan and Fuel

30% Of Customers Feel Comfortable With A Company Which Responds To Online Reviews

Keeping in touch with your consumers develops trust. Even something as basic as reacting to their comments and reviews can make them feel appreciated.

As you may expect, clients who feel this way are happy to invest more money with a company.

Source: Statuslabs

Customers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. For that reason, purchasing choices are made rapidly.

Online reviews are obviously convincing, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone