73 Percent Of Consumers Believe Consumer Reviews Are More Crucial Than Star And Number Rankings

Online review statistics make it clear individuals aren't pleased with scores alone.

Written reviews make the statistics appear more genuine which is what the would-be consumers are looking for. Almost a 3rd of consumers say written reviews are the only function that makes them think the websites' reviews are useful and appropriate.

Source: Fan and Fuel

When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Aspect

Data reveal that reviews were more beneficial than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Negative Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review data, people spend more than 5 times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

Over Half Of People Aged 25 To 34 Gave Reviews

According to Statista, the younger generations are reportedly the more opinionated ones.

Source: Statista

A One Star Boost In Score Can Lead To A 5% To 9% Increase In Business Earnings

Businesses that treat clients well typically prosper, review sites help make certain of that.

Source: Statuslabs

Online Item Reviews About An Item Can Improve Its Conversion Rate By A Whopping 270 Percent

User review stats show the purchase probability for an item with five reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who check out consumer reviews, agree that it increases their purchasing confidence.

Businesses utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Only 6 Percent Of Consumers Do Not Rely On Customer Reviews At All

According to consumer review data, a whopping 19% of consumers constantly rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista

Favorable Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Given that the huge majority of customers read reviews, you'd want yours to be enticing to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

88% Of Executives Regard Reputation Risk As A Top Business Issue

Reputation management stats indicate a business's reputation doesn't affect simply the consumers. Prospective employees also take a look at rankings and read reviews.

Source: Deloitte

Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the producer states. The reason, producers' descriptions are generally ads.

Source: Martech Zone

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Customers anticipate to see some negative reviews.

Source: Capterra