If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Consumers expect to see some negative reviews.

Source: Capterra

60% Of Consumers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is influenced significantly by blogs and reviews on social media. With males being two times as likely to be affected than women.

Reviews and ranking stats show people value the opinion of peers more than any other content.

Source: Collective Bias

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses question the integrity of online reviews. Nevertheless, they realize the huge effect user scores have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

91% Of Millennials Have Confidence In Online Reviews As Much As Loved Ones

Online review statistics position consumers' reviews as the most reliable source of recommendations. Online reviews typically carry the very same weight as suggestions from loved ones.

Source: Brightlocal

Reviews Posted On Twitter Can Improve Revenues By 6.46%

Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

When Buying Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Prominent Aspect

Data reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star ranking is the first thing customers see. Still, users take note of other elements too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of American consumers.

Source: Statista

70% Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Most people read many more reviews to get a better idea of how business is actually doing. Don't depend on that fact alone.

Source: Brightlocal

72% Of Clients Will Not Take Action Unless They Check Out Some Reviews

Irrespective of how attractive your marketing is, you still need consumer reviews. There's no way around it. Customers are still ready to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses in fact make use of them.

Although we now understand why consumer reviews are so powerful, most businesses apparently don't.

Source: LsaInsider

82% Of Customers Go To Review Websites Due To The Fact That They Want To Acquire A Service Or An Item And Want To Get The Truth About The Businesses Product Or Services.

Users come since they have actually currently formed a buying decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal