More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

53% Of Consumers Expect Companies To Reply Within A Week To Negative Reviews

Online review stats clarify that 63% of customer reviews stay without a reply. That's too bad, due to the fact that those companies are losing customers that way.

Source: Review Trackers

Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions

Facebook is presently the most popular social media which can also influence our buying decisions.

According to social reviews statistics, Facebook impacts more than half of users' purchase decisions.

Facebook reviews statistics expose that 4 out of 5 users are most likely to trust a local business if it has favorable reviews.

Source: RevLocal

Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the producer says. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

The Majority Of Best-selling Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star ratings are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. In some cases a lower score in fact helps your overall rating.

According to client rating statistics, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

83% Of All Young Shoppers Were Asked To Submit A Review Recently

Of those asked, 80% of consumers did submit a review. In general, businesses have actually asked 66% of all consumers to submit a review on their company.

Source: Brightlocal

86 Percent Of Customers Would Think About Composing A Review For A Business

Your clients are your most important resource, and it's not just because of the money they spend at your business. If you provide a good experience, they will want to share it.

Source: Brightlocal

91 Percent Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review stats place customers' reviews as the most reliable source of recommendations. Online reviews usually bring the exact same weight as suggestions from loved ones.

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to purchase a new car and there are a number of models which fit your criteria. How do you choose the best one for you? Well, you read online reviews.

With the help of other people, you quickly select a model that works for you. That's how favorable reviews transform consumers into clients.

Source: Consumer Affairs

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star score is the first thing consumers see. Still, users take note of other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States customers.

Source: Statista