95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'constantly' or 'really often'.

Source: Trust You

60% Of Consumers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is influenced considerably by blogs and reviews on social media. With men being twice as likely to be affected than women.

Reviews and rating stats show individuals value the opinion of peers more than any other material.

Source: Collective Bias

Just 6% Of Customers Do Not Trust Customer Reviews At All

According to consumer review stats, a massive 19% of customers always rely on online reviews and never a make a purchase without checking out reviews.

Source: Statista

Reviews Published On Twitter Can Help Improve Revenues By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of companies really utilize them.

Although we now understand why consumer reviews are so effective, most businesses apparently do not.

Source: LsaInsider

A Single Business Review Can Raise Its Conversions By 10%

Online review statistics reveal user-generated material can do wonders in terms of conversions.

A single review can have a massive effect on your business.

A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can offer an astonishing 44% increase.

Source: RevLocal

One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Companies

More youthful people understand the value of being informed. User-generated content has an unassailable influence on consumers.

They will recognize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

The Average Review Length Has Become 65% Much Shorter Since 2010

Now a days reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of tweet on twitter.

Source: Review Trackers

A One Star Increase In Ranking Can Lead To A 5% To 9% Boost In Business Revenue

Businesses that treat consumers honorably generally flourish, review websites help make sure of that.

Source: Statuslabs

63.6% Of Consumers Go To Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

These online review statistics reveal the general appeal of a site can just go so far when it pertains to trust.

Source: Review Trackers

72 Percent Of Customers Will Not Take Action Unless They Check Out Some Reviews

Regardless of how tempting your marketing is, you still need consumer reviews. There is no way around it. Clients are still going to hear you out, however they rely on other people more.

Source: My Testimonial Engine

Many Popular Items Have An Average Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to client rating stats, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who check out customer reviews, concur that it increases their buying confidence.

Businesses utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the negative and positive reviews and their result on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Customers expect to see some unfavorable reviews.

Source: Capterra

89% Of Shoppers Choose To Read Reviews On Their Mobile Phones

Be it via an app or a mobile web browser, customers choose to read reviews on their mobile phones.

Source: Statista