Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Data reveal that reviews were more effective than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

A Solitary Business Review Can Raise Its Conversions By 10%

Online review stats show user-generated content can do wonders in terms of conversions.

A single review can have an enormous impact on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can provide a mind-blowing 44 percent boost.

Source: RevLocal

Reviews Shared On Twitter Can Help Improve Online Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

One-half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

Younger individuals understand the worth of being informed. User-generated content has an indisputable influence on customers.

If businesses stop to consider the power of client reviews over millennials, they will realize what they've been losing out on. Older people are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

90% Of Customers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about first impressions, right?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your website.

Source: Martech Zone

82% Of Customers Check Out Review Sites Because They Wish To Acquire A Service Or An Item And Want To Get The Truth About The Businesses Products And Services.

Users come since they have actually already formed a purchase decision. The majority of them (89 percent) buy within a week of their visit.

Source: RevLocal

Google Represents 57.5 Percent Of All Reviews All Over The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

70 Percent Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read much more reviews to get an idea of how business is really doing. Don't depend upon that figure alone.

Source: Brightlocal

83% Of All Young Shoppers Were Invited To Post A Review Recently

Of those asked, 80% of clients did post a review. Overall, companies have actually asked 66% of all clients to leave a review on their business.

Source: Brightlocal

49% Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency also.

The share of customers, who take notice of the number of reviews is presently at 46 percent.

Source: Brightlocal

71% Of Millennials Search Consumer Reviews Of Professional Services

More than half of all people in need of an expert service rely on online reviews.

According to online reviews data, 59% utilized online reviews to pick an attorney or a doctor.

Young people (age 18-35) are much more likely to hire a professional based upon online reviews. Just 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star score is the first thing consumers see. Still, users take notice of other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA customers.

Source: Statista

63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review stats reveal the basic popularity of a site can only go so far.

Source: Review Trackers

67% Of Consumers Report Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider

When consumers need to pick a service provider, reviews have a massive effect on their decision.

Source: DemandGenReport

72 Percent Of Customers Will Not Take Action Before They Check Out Some Reviews

No matter how captivating your marketing is, you still require customer reviews. There is no skirting around it. Clients are still going to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

Majority Of Customers Will Not Utilize A Company If It Has Less Than A 4 Star Rating

This stat is one of many that highlight the value of online rankings. Now that news of client complete satisfaction travels this quick, keeping your clients delighted is more crucial than ever.

57 percent of consumers have looked for business with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked only for organizations with a perfect five star rating.

Source: Brightlocal