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63.6% Of Consumers Visit Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats reveal the basic popularity of a website can only go so far.
Source: Review Trackers
One-half Of All Millennial's "Constantly" Check Out Online Reviews For Companies
More youthful people know the value of being informed. User-generated content has an unassailable effect on customers.
If businesses stop to consider the power of client reviews over millennials, they will realize what they've been losing out on. Older individuals are different though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
Google Represents 57.5 Percent Of All Reviews World Wide
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
61% Of Local Businesses Have An Average Score Of 4 To 5 Stars
Overall two thirds of companies have outstanding and awesome rankings. Only 5% of companies have a rating below three stars.
Source: Brightlocal
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of businesses question the integrity of online reviews. Nevertheless, they realize the huge effect user ratings have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.
Source: Career Arc
Negative Reviews Can Boost Conversion By As Much As 85%
It sounds insane, however negative reviews can be a positive force for users to devote more time on your website. According to online review data, individuals devote more than five times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
A Single Business Review Can Lift Its Conversions By 10 Percent
Online review stats show user-generated content can do wonders in terms of conversions.
A single review can have a substantial impact on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can provide a mind-blowing 44% increase.
Source: RevLocal
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
60% Of Consumers Check Out Blog And Social Media Network Reviews On Their Cell Phones Before Shopping
In-store purchasing is influenced significantly by blogs and reviews on social media. With males being two times as likely to be affected than ladies.
Reviews and score stats reveal individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
89% Of Clients Prefer To Read Reviews Using Their Mobile Phones
Be it via an app or a mobile browser, clients choose to read reviews on their smart phones.
Source: Statista
73 Percent Of Consumers Think Customer Reviews Are More Crucial Than Star And Number Scores
Online review statistics make it clear people aren't pleased with ratings alone.
Customer reviews make the stats appear more genuine which is what the potential clients are looking for. Almost a 3rd of consumers state composed reviews are the only feature that makes them think the websites' reviews are helpful and pertinent.
Source: Fan and Fuel
Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are essentially ads.
Source: Martech Zone
The Typical Review Word Count Has Actually Become 65% Much Shorter Since 2010
In the present day reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.
Source: Review Trackers