If They Were Asked, 77% Of Consumers Would Certainly Submit A Review

More than a 35% would post a review to inform others about their customer encounter and 24% would definitely direct their review to the business itself.

Over a 26% would be willing to submit a review to help other people with their decision making process.

Source: Podium

77% Of Users Don't Rely On Reviews That Are Older Than Three Months

Customers don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

Reviews Shared On Twitter Can Grow Online Sales By 6.46%

Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

Over Half Of Customers Will Not Use A Company If It Has Less Than A 4 Star Ranking

This stat is one of many that illustrate the importance of online ratings. Now that news of client fulfillment travels this fast, keeping your consumers happy is more crucial than ever.

57 percent of customers have looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Furthermore, 11% looked just for companies with an ideal five star score.

Source: Brightlocal

Software Application Reviews Influence Over 98% Of All Buyers

18% of software buyers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no impact whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

86 Percent Of Customers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they spend at your business. If you give them an excellent experience, they will be willing to share it.

Source: Brightlocal

74 Percent Of Regional Businesses Have At Least One Google Review

One review is far from sufficient to enhance your site's SERP ranking.

Taking a look at online ratings stats, we learnt that a business needs to have an average of 40 reviews before people "Award" it with a star.

Source: Brightlocal

98 Percent Of Yelp's Site Visitors Purchased From A Business They Found On The Site

Generally, 142 million consumers go to Yelp each month. If you haven't declared your totally free Yelp business page, this is as good a time as any.

Source: RevLocal

30% Of Consumers Feel Favorable To A Business Which Answers Online Reviews

Staying connected with your customers builds their trust. Even something as basic as reacting to their remarks and reviews can make them feel valued.

As you may anticipate, customers who feel this way are going to invest more money with a company.

Source: Statuslabs

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Influential Aspect

Data reveal that reviews were more successful than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

53% Of Customers Expect Businesses To Respond Within A Week To Negative Reviews

Online review statistics clarify that 63% of client reviews remain without a reply. That's regrettable, because those companies are losing consumers that way.

Source: Review Trackers

Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses in fact make use of them.

Although we now understand why customer reviews are so powerful, a lot of businesses apparently don't.

Source: LsaInsider

Google Represents 57.5% Of All Reviews Around The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

95% Of Unhappy Clients Will Return To A Business If A Company Makes An Effort To Fix Issues Quickly And Efficiently

Clients do not anticipate you to be perfect. They do anticipate you to remedy things when they go wrong. If there is absolutely nothing else a company can do to deal with a concern, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

71% Of Millennials Search Consumer Reviews Of Expert Services

Over half of all individuals in need of an expert service rely on online reviews.

According to online reviews data, 59% utilized online reviews to choose a medical professional or a lawyer.

Younger people (age 18-35) are a lot more likely to hire a professional based on online reviews. Just 19% of millennials will think about hiring a lawyer without any.

Source: Thomson Reuters