Half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

Younger people understand the value of being informed. User-generated content has an unassailable influence on consumers.

If businesses stop to consider the power of customer reviews over millennials, they will recognize what they've been losing out on. Older individuals are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Positive Reviews Encourage 68% Of Consumers To Use Local Businesses

Because the vast majority of consumers check out reviews, you'd want yours to be appealing to new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Negative Reviews Can Boost Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review data, individuals devote more than five times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

A Solitary Business Review Can Raise Its Conversions By 10%

Online review statistics show user-generated material can do wonders in regards to conversions.

A single review can have an enormous influence on your business.

A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can supply a mind-blowing 44 percent increase.

Source: RevLocal

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

If They Were Asked, 77% Of Clients Would Post A Review

More than a 35% would submit a review to educate others about their consumer experience and 24% would certainly direct their review to the company itself.

Over a 26% would want to post a review to assist other people with their decision making process.

Source: Podium

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the enormous effect user ratings have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

89% Of Consumers Like To Read Reviews Using Their Cell Phones

Be it via an app or a mobile browser, most people prefer to read reviews on their cell phones.

Source: Statista

Buyers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. Buying decisions are made rapidly.

Online reviews are undoubtedly convincing, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

More Than Half Of Consumers Will Not Utilize A Business If It Has Less Than A 4 Star Score

This stat is one of many that illustrate the significance of online ratings. Now that news of client complete satisfaction travels this quick, keeping your clients happy is more important than ever.

57 percent of customers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.

Additionally, 11% looked only for companies with a best five star ranking.

Source: Brightlocal

72% Of Customers Won't Take Action Before They Read Some Reviews

Irrespective of how captivating your marketing is, you still need customer reviews. There is no way around it. Clients are still happy to hear you out, but they rely on other people more.

Source: My Testimonial Engine

30% Of Customers Feel Comfortable With A Company Which Responds To Online Reviews

Keeping in touch with your customers establishes trust. Even something like reacting to their remarks and reviews can make them feel valued.

As you might anticipate, clients who feel this way are ready to invest more money with a company.

Source: Statuslabs

83% Of All Younger Buyers Were Invited To Leave A Review Recently

Of those invited, 80% of customers did give a review. Overall, companies have asked 66% of all consumers to submit a review on their company.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010

Now a days reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

73% Of Customers Think Written Reviews Are More Crucial Than Star And Number Ratings

Online review stats make it clear people aren't pleased with scores alone.

Client reviews make the stats appear more authentic which is what the prospective customers are trying to find. Practically a 3rd of customers state composed reviews are the only function that makes them believe the websites' reviews are pertinent and helpful.

Source: Fan and Fuel

A One Star Boost In Rating Can Result In A 5% To 9% Increase In Business Profits

Businesses that treat consumers well normally prosper, review websites help make certain of that.

Source: Statuslabs