Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a new car and there are numerous models which fit your criteria. How do you select the best one for you? Well, you read the reviews.

With the help of other customers, you manage to choose one that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

The Average Review Length Has Become 65% Much Shorter Since 2010

In recent years reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

53% Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and desire the best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the buying decision.

Source: Statista

70% Of Customers Choose To Learn About A Business Via Reviews And Posts, Rather Than Advertisements

Ads are all well and good, however it's worth attempting a different approach too. Reviews are by far the best method to find the truth about a product or service.

Source: Statuslabs

Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses really use them.

Although we now understand why client reviews are so powerful, many businesses apparently don't.

Source: LsaInsider

Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social media which can likewise influence our buying decisions.

According to social reviews statistics, Facebook impacts over half of users' purchase choices.

Facebook reviews stats expose that 4 out of five users are most likely to rely on a local business if it has favorable reviews.

Source: RevLocal

One-half Of All Millennial's "Always" Read Online Reviews For Companies

More youthful individuals know the value of being informed. User-generated content has an indisputable influence on customers.

If businesses stop to consider the power of customer reviews over millennials, they will recognize what they've been missing out on. Older people are various though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your site. According to online review data, individuals spend more than 5 times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

30% Of Customers Feel Positive About A Company Which Answers Online Reviews

Communicating with your customers creates trust. Even something as simple as reacting to their reviews and remarks can make them feel appreciated.

As you may expect, clients who feel this way are going to invest more money with a business.

Source: Statuslabs

Customer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the maker states. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Prominent Element

Statistics reveal that reviews were more effective than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Clients Reading Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Therefore, buying choices are made rapidly.

Online reviews are obviously persuasive, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

60% Of Customers Consult Blog And Social Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is affected significantly by blogs and reviews on social media. With men being twice as likely to be influenced than ladies.

Reviews and ranking statistics reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias