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Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of US Customers
24% of US consumers consider reviews as 'incredibly influential'.
To show the significance of online reviews and scores, did you understand that 81 percent of customers will pay more for an item with reviews and those exact same customers are likewise willing to accept slower shipping times for such items.
Source: Turntonetworks
Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the maker states. The reason, makers' descriptions are basically advertisements.
Source: Martech Zone
70% Of Consumers Choose To Find Out About A Business Through Reviews And Articles, Rather Than Advertisements
Ads are all well and good, however it deserves trying a different approach also. Reviews are without a doubt the best way to find the truth about a product or service.
Source: Statuslabs
Buyers Reading Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done much faster. For that reason, purchasing decisions are made quickly.
Online reviews are certainly convincing, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of companies question the integrity of online reviews. However, they recognize the enormous impact user rankings have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.
Source: Career Arc
The Majority Of People Aged 25 To 34 Posted Reviews
According to Statista, the younger generations are apparently the more opinionated ones.
Source: Statista
91 Percent Of Millennials Have Faith In Online Reviews As Much As Family And Friends
Online review statistics position consumers' reviews as the most reliable source of recommendations. Online reviews normally bring the exact same weight as guidance from loved ones.
Source: Brightlocal
61 Percent Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars
Overall two thirds of companies have good and awesome scores. Only 5% of companies have a rating below three stars.
Source: Brightlocal
64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who read consumer reviews, agree that it increases their purchasing confidence.
Companies use the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
89% Of Consumers Browse A Companies Feedback To Reviews
Not only do the majority of clients check out the review replies, 30% of them highly value them. Nearly 96% read the feedback to their own reviews.
Source: Brightlocal
When Purchasing Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Influential Aspect
Data reveal that reviews were more successful than Television advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista