Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Loved Ones

Online review statistics place clients' reviews as the most credible source of suggestions. Online reviews generally carry the exact same weight as guidance from friends and family.

Source: Brightlocal

74 Percent Of Regional Businesses Have At A Minimum, One Google Review

One review is far from sufficient to enhance your website's SERP ranking.

Looking at online scores stats, we found out that a company needs to have approximately 40 reviews before people "Award" it with a star.

Source: Brightlocal

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency also.

The share of customers, who take note of the variety of reviews is currently at 46%.

Source: Brightlocal

77% Of Buyers Do Not Trust Reviews That Are Older Than Three Months

Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that companies should to be continuously asking for reviews.

Source: Statuslabs

Half Of All Millennial's "Always" Read Online Reviews For Businesses

More youthful individuals understand the worth of being informed. User-generated material has an unassailable impact on consumers.

They will recognize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

86% Of Consumers Would Consider Writing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the cash they invest at your business. If you provide an excellent experience, they will be willing to share it.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

89% Of Shoppers Choose To Read Reviews Using Their Mobile Phones

Be it through an app or a mobile web browser, people today prefer to read reviews on their smart phones.

Source: Statista

61% Of Local Businesses Have A Typical Score Of 4 To 5 Stars

Typically two-thirds of businesses have outstanding and awesome scores. Only 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal

53 Percent Of Americans Consider Item Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and want the best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

Software Application Reviews Influence Over 98% Of All Purchasers

18% of software application buyers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2 percent of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

70% Of Consumers Choose To Learn About A Business Through Posts And Reviews, Instead Of Advertisements

Advertisements are all well and good, however it deserves attempting a different approach too. Reviews are by far the very best way to find the truth about a service or product.

Source: Statuslabs

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews As Well

We already discussed the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats reveal the general appeal of a site can only go so far.

Source: Review Trackers

71% Of Millennials Search Customer Reviews Of Expert Services

More than half of all individuals in need of a professional service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to pick a doctor or an attorney.

Younger people (age 18-35) are even more likely to work with an expert based upon online reviews. Only 19% of millennials will consider working with a legal representative without any.

Source: Thomson Reuters

72 Percent Of Customers Won't Take Action Before They Check Out Some Reviews

No matter how enticing your marketing is, you still need customer reviews. There is no skirting around it. Consumers are still willing to hear you out, however they trust other individuals more.

Source: My Testimonial Engine