49% Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of clients, who take note of the number of reviews is currently at 46%.

Source: Brightlocal

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they read reviews 'constantly' or 'extremely frequently'.

Source: Trust You

61 Percent Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Typically two thirds of businesses have exceptional and awesome ratings. Only 5% of businesses have a ranking below 3 stars.

Source: Brightlocal

90 Percent Of Users Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your website.

Source: Martech Zone

53% Of Consumers Anticipate Companies To Respond Within A Week To Unfavorable Reviews

Online review stats show that 63% of client reviews stay without a response. That's regrettable, since those companies are losing customers that way.

Source: Review Trackers

77% Of Users Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how good your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs

Users Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, buying choices are made quickly.

Online reviews are obviously persuasive, yet marketers haven't always come to value the power of them.

Source: Martech Zone

Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of companies really make use of them.

Although we now understand why consumer reviews are so effective, many businesses apparently don't.

Source: LsaInsider

Online Product Reviews About A Product Can Improve Its Conversion Rate By More Than 270%

User review statistics show the purchase probability for an item with 5 reviews is 270 percent higher than the exact same product without reviews.

Source: Spiegel Research Center

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Customers anticipate to see some negative reviews.

Source: Capterra

When Purchasing Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Influential Factor

Statistics reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

91 Percent Of Millennials Turn To Online Reviews As Much As Loved Ones

Online review stats position consumers' reviews as the most credible source of recommendations. Online reviews usually bring the same weight as suggestions from family and friends.

Source: Brightlocal

83 Percent Of Customers Don't Trust Advertising

The traditional channels to reach customers aren't as prominent as they used to be. A lot of users who no longer trust advertisements choose to focus on clients' suggestions online.

Source: Statuslabs

86% Of Customers Would Think About Composing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the cash they spend at your business. If you provide a good experience, they will want to share it.

Source: Brightlocal

73 Percent Of Consumers Believe Written Reviews Are More Important Than Star And Number Ratings

Online review data make it clear people aren't satisfied with ratings alone.

Client reviews make the stats appear more genuine which is what the prospective customers are trying to find. Nearly a 3rd of customers state composed reviews are the only feature that makes them believe the websites' reviews are beneficial and relevant.

Source: Fan and Fuel

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star score is the first thing consumers see. Still, users take note of other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American consumers.

Source: Statista

98% Of Yelp's Visitors Purchased From A Business They Found On The Website

Usually, 142 million consumers check out Yelp on a monthly basis. This is as excellent a time as any if you have not declared your complimentary Yelp business page.

Source: RevLocal