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United States Shoppers Consider "Product Performance" To Be The Most Helpful Info In Product Reviews
When individuals read reviews, they focus on various aspects of the shopping experience. But according to online review stats, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of US customers.
Source: Statista
Negative Reviews Can Improve Conversion By Up To 85 Percent
It sounds insane, however negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, individuals devote more than 5 times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.
Source: Reevoo
Software Reviews Impact Over 98 Percent Of All Buyers
18 percent of software purchasers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no impact whatsoever on only 2 percent of consumers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
72% Of Consumers Will Not Take Action Before They Read Some Reviews
Irrespective of how attractive your marketing is, you still need consumer reviews. There's no skirting around it. Consumers are still going to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
61% Of Local Businesses Have An Average Rating Of 4 Or 5 Stars
Generally 2 out of 3 businesses have good and outstanding scores. Just 5% of companies have a score below 3 stars.
Source: Brightlocal
Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing
That's 56% of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are complimentary, a surprisingly low number of companies in fact make use of them.
Although we now understand why client reviews are so powerful, a lot of businesses apparently don't.
Source: LsaInsider
60 Percent Of Consumers Check Out Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping
In-store shopping is influenced substantially by blogs and reviews on social networks. With males being two times as likely to be influenced than women.
Reviews and rating statistics reveal individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
The Majority Of Customers Aged 25-34 Submitted Reviews
According to Statista, the more youthful generations are apparently the more opinionated ones.
Source: Statista
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of US Clients
24% of US consumers consider reviews as 'incredibly influential'.
To highlight the significance of online reviews and scores, did you understand that 81% of customers will pay more for a product with reviews and those exact same customers are likewise happy to accept slower shipping times for such products.
Source: Turntonetworks
63.6% Of Customers Visit Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
These online review statistics reveal the general appeal of a site can just presume when it pertains to trust.
Source: Review Trackers
77% Of Individuals Do Not Trust Reviews That Are Older Than Three Months
Customers don't care how good your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.
It is for this reason that companies need to be continuously asking for reviews.
Source: Statuslabs
73% Of Consumers Believe Customer Reviews Are More Important Than Star And Number Scores
Online review statistics make it clear individuals aren't satisfied with scores alone.
Consumer reviews make the stats appear more authentic which is what the prospective customers are searching for. Practically a 3rd of customers say composed reviews are the only function that makes them believe the sites' reviews are helpful and pertinent.
Source: Fan and Fuel