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49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Purchasing Decision
Customers value not just the quality or nature of the reviews, but they consider their number and recency also.
The share of clients, who take notice of the number of reviews is presently at 46%.
Source: Brightlocal
89% Of Individuals Want To Read Reviews Using Their Smartphones
Be it via an app or a mobile browser, clients choose to read reviews on their phones.
Source: Statista
More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Unfavorable Reviews Can Improve Conversion By Up To 85%
It sounds crazy, but negative reviews can be a positive force for users to spend more time on your website. According to online review stats, individuals spend more than five times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
53 Percent Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of Online Shopping.
Today's shoppers are smart and desire the best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already discussed the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.
Source: Capterra
83% Of All Young People Were Asked To Submit A Review Recently
Of those asked, 80% of clients did leave a review. Overall, businesses have asked 66% of all customers to post a review on their business.
Source: Brightlocal
71% Of Millennials Search Consumer Reviews Of Expert Services
More than half of all individuals in need of a professional service turn to online reviews.
According to online reviews statistics, 59% utilized online reviews to choose a legal representative or a physician.
Young people (age 18-35) are a lot more inclined to work with an expert based upon online reviews. Only 19% of millennials will consider working with an attorney without any.
Source: Thomson Reuters
Software Reviews Impact Over 98 Percent Of All Buyers
18% of software application purchasers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Customer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the maker says. The reason, makers' descriptions are essentially advertisements.
Source: Martech Zone
Over Half Of Individuals Aged 25-34 Published Reviews
According to Statista, the younger generations are reportedly the more opinionated ones.
Source: Statista