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70 Percent Of Consumers Choose To Find Out About A Business By Means Of Reviews And Posts, Rather Than Ads
Ads are all well and good, however it's worth trying a different approach too. Reviews are by far the best way to find the truth about a service or product.
Source: Statuslabs
Fifty Percent Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses
More youthful individuals understand the worth of being informed. User-generated material has an unassailable influence on customers.
If businesses think of the power of customer reviews over millennials, they will understand what they've been missing out on. Older individuals are different though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70%
One negative review is enough for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
95% Of Unsatisfied Clients Will Return To A Company If A Business Deals With Issues Quickly And Efficiently
Customers do not anticipate you to be perfect. When things go wrong, they do expect you to take care of things. If there's absolutely nothing else a business can do to deal with a concern, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the producer states. The reason, manufacturers' descriptions are generally advertisements.
Source: Martech Zone
The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010
Recently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of tweet from twitter.
Source: Review Trackers
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already discussed the positive and negative reviews and their result on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some negative reviews.
Source: Capterra
89% Of Consumers Review A Companies Responses To Reviews
Not only do many shoppers check out the review replies, 30% of them hold them in high regard. Practically 96% read the feedback to their own reviews.
Source: Brightlocal
Unfavorable Reviews Can Boost Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive force for users to spend more time on your site. According to online review data, individuals devote more than five times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
73% Of Customers Think Customer Reviews Are More Important Than Star And Number Scores
Online review data make it clear people aren't satisfied with scores alone.
Customer reviews make the stats appear more genuine which is what the potential clients are trying to find. Almost a 3rd of customers say composed reviews are the only feature that makes them think the websites' reviews are beneficial and appropriate.
Source: Fan and Fuel
American Buyers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews
When individuals check out reviews, they concentrate on different aspects of the shopping experience. However according to online review statistics, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of USA consumers.
Source: Statista
89% Of Clients Prefer To Read Reviews On Their Mobile Devices
Be it via an app or a mobile web browser, people today prefer to read reviews on their cell phones.
Source: Statista