Software Reviews Influence Over 98 Percent Of All Purchasers

18% of software purchasers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2% of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

67% Of Consumers Say Reviews Are A "Extremely Important" Factor When Choosing A Service Provider

When consumers need to choose a solution provider, reviews have an enormous impact on their decision.

Source: DemandGenReport

More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70%

One negative review suffices for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

60% Of Customers Consult Blog And Social Media Reviews On Their Mobile Devices Before Shopping

In-store shopping is influenced substantially by blogs and reviews on social media. With men being twice as likely to be affected than women.

Reviews and score stats show individuals value the opinion of peers more than any other material.

Source: Collective Bias

89% Of Shoppers Prefer To Read Reviews Using Their Cell Phones

Be it by means of an app or a mobile web browser, most people prefer to read reviews on their smart phones.

Source: Statista

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Customers

24% of US buyers consider reviews as 'extremely influential'.

To highlight the value of online reviews and rankings, did you know that 81% of customers will pay more for a product with reviews and those very same customers are also going to accept slower shipping times for such products.

Source: Turntonetworks

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social media which can likewise affect our purchasing decisions.

According to social reviews stats, Facebook impacts the majority of users' purchase decisions.

Facebook reviews stats reveal that 4 out of five users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

Positive Reviews Encourage 68% Of Consumers To Choose A Local Business

Because the huge majority of customers check out reviews, you would want yours to be appealing to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Many Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they have visited a supplier. Online review trends reveal people choose to comment if they had a favorable experience, rather than a negative or average one.

Source: Brightlocal

63.6% Of Customers Go To Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review statistics show the general popularity of a website can just go so far.

Source: Review Trackers

Majority Of Customers Will Not Utilize An Organisation If It Has Less Than A 4 Star Score

This stat is among numerous that illustrate the importance of online ratings. Now that news of client fulfillment travels this fast, keeping your consumers happy is more important than ever.

57% of customers have looked for business with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for companies with an ideal five star ranking.

Source: Brightlocal

71% Of Millennials Search Customer Reviews Of Expert Services

Over half of all individuals in need of a professional service turn to online reviews.

According to online reviews stats, 59% used online reviews to choose an attorney or a doctor.

Younger people (age 18-35) are much more inclined to hire a professional based on online reviews. Just 19% of millennials will think about working with an attorney without any.

Source: Thomson Reuters

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.

Source: Capterra

73% Of Consumers Believe Client Reviews Are More Vital Than Star And Number Scores

Online review data make it clear people aren't satisfied with scores alone.

Written reviews make the stats appear more authentic which is what the potential consumers are searching for. Almost a third of consumers say written reviews are the only feature that makes them believe the websites' reviews are appropriate and helpful.

Source: Fan and Fuel

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses question the integrity of online reviews. Nevertheless, they understand the massive effect user ratings have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc