72% Of Customers Will Not Take Action Before They Read Some Reviews

Irrespective of how eye-catching your marketing is, you still need client reviews. There's no way around it. Clients are still willing to hear you out, but they trust other people more.

Source: My Testimonial Engine

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'constantly' or 'really often'.

Source: Trust You

More Than Half Of People Aged 25-34 Published Reviews

According to Statista, the younger generations are clearly the more vocal ones.

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. People expect to see some negative reviews.

Source: Capterra

The Average Review Length Has Gotten 65% Much Shorter Since 2010

In the present day reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet on twitter.

Source: Review Trackers

83% Of Clients Don't Trust Advertising

The traditional channels to reach customers aren't as influential as they utilized to be. Many users who no longer trust advertisements pick to focus on consumers' suggestions online.

Source: Statuslabs

89% Of Buyers Prefer To Read Reviews On Their Smartphones

Be it through an app or a mobile internet browser, people choose to read reviews on their cell phones.

Source: Statista

89% Of Customers Browse A Companies Responses To Reviews

Not only do many shoppers check out the review replies, 30% of them hold them in high regard. Practically 96% read the feedback to their own reviews.

Source: Brightlocal

30% Of Consumers Feel Favorable To A Company Which Answers Online Reviews

Keeping in touch with your clients builds their trust. Even something as basic as reacting to their remarks and reviews can make them feel valued.

As you may anticipate, customers who feel this way are going to spend more money with a company.

Source: Statuslabs

Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of companies in fact make use of them.

Although we now know why client reviews are so powerful, most businesses obviously do not.

Source: LsaInsider

More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

If They Were Asked, 77% Of Clients Would Undoubtedly Submit A Review

More than a 35% would post a review to educate others about their consumer experience and 24% would undoubtedly direct their review to the business itself.

Over a 26% would be willing to give a review to assist other people with their choice making process.

Source: Podium

Fifty Percent Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

More youthful people know the worth of being informed. User-generated material has an unassailable influence on consumers.

If businesses stop to consider the power of consumer reviews over millennials, they will understand what they've been losing out on. Older people are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is presently the most popular social network which can also influence our buying decisions.

According to social reviews statistics, Facebook affects more than half of users' purchase choices.

If it has positive reviews, Facebook reviews statistics reveal that four out of five users are most likely to trust a local business.

Source: RevLocal