54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star ranking is the first thing customers see. Still, users take note of other factors also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of American consumers.

Source: Statista

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a new vehicle and there are numerous models which fit your criteria. How do you choose the very best one for you? Well, you read the reviews.

With the help of other people, you manage to choose a model that works for you. That's how favorable reviews transform consumers into clients.

Source: Consumer Affairs

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of USA Consumers

24% of US buyers consider reviews as 'exceptionally influential'.

To show the value of online reviews and ratings, did you understand that 81 percent of consumers will pay more for an item with reviews and those very same customers are likewise happy to accept slower shipping times for such products.

Source: Turntonetworks

Reviews Published On Twitter Can Improve Online Sales By 6.46%

Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

89% Of Buyers Choose To Read Reviews Using Their Mobile Devices

Be it through an app or a mobile web browser, individuals prefer to read reviews on their mobile phones.

Source: Statista

More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70%

One negative review suffices for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70% Of Customers Prefer To Learn About A Business Through Short Articles And Reviews, Instead Of Ads

Ads are all well and good, however it deserves attempting a different approach too. Reviews are by far the very best method to discover the truth about a service or product.

Source: Statuslabs

64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read consumer reviews, concur that it increases their buying confidence.

Businesses use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

A One Star Boost In Rating Can Result In A 5% To 9% Boost In Business Earnings

Businesses that treat clients honorably usually flourish, review sites help ensure of that.

Source: Statuslabs

60% Of Consumers Consult Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is affected substantially by blogs and reviews on social media. With men being two times as likely to be affected than women.

Reviews and ranking statistics show individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

If A Business Handles Issues Quickly And Effectively, 95% Of Dissatisfied Consumers Will Go Back To A Business

Clients do not anticipate you to be perfect. They do anticipate you to remedy things when they go wrong. If there's absolutely nothing else a business can do to deal with a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

63.6% Of Consumers Go To Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics reveal the general popularity of a website can just go so far.

Source: Review Trackers

A Lot Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends reveal people prefer to comment if they had a favorable experience, instead of a average or unfavorable one.

Source: Brightlocal

77% Of Customers Do Not Rely On Reviews That Are Older Than 3 Months

Clients don't care how great your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs