More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Favorable Reviews Encourage 68% Of Customers To Choose Local Businesses

Considering that the huge majority of consumers read reviews, you would want yours to be appealing to brand-new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

53% Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of Online Shopping.

Today's buyers are smart and desire the best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the buying decision.

Source: Statista

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star rating is the first thing consumers see. Still, users take notice of other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA consumers.

Source: Statista

30% Of Consumers Feel Positive About A Company Which Answers Online Reviews

Communicating with your consumers builds their trust. Even something easy like reacting to their reviews and remarks can make them feel appreciated.

As you may expect, customers who feel this way are happy to spend more money with a business.

Source: Statuslabs

If They Were Asked, 77% Of Customers Would Undoubtedly Post A Review

More than a 35% would submit a review to inform others about their customer encounter and 24% would probably direct their review to the business itself.

Over a 26% would want to give a review to assist other people with their decision making process.

Source: Podium

83% Of All Younger Shoppers Were Asked To Post A Review Recently

Of those invited, 80% of consumers did post a review. In general, businesses have asked 66% of all clients to give a review on their company.

Source: Brightlocal

Online Item Reviews About A Product Can Improve Its Conversion Rate By An Unprecedented 270 Percent

User review statistics show the purchase possibility for an item with 5 reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

Just 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies actually make use of them.

Although we now know why customer reviews are so powerful, a lot of businesses obviously don't.

Source: LsaInsider

A One Star Boost In Ranking Can Cause A 5% To 9% Increase In Business Profits

Businesses that treat customers fairly normally flourish, review websites help make sure of that.

Source: Statuslabs

74 Percent Of Local Companies Have At Least 1 Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Taking a look at online rankings data, we discovered that a business needs to have a minimum of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions

Facebook is currently the most popular social network which can likewise affect our buying decisions.

According to social media reviews stats, Facebook affects the majority of users' purchase choices.

Facebook reviews stats expose that four out of five users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

63.6% Of Consumers Visit Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review stats show the basic appeal of a website can just go so far.

Source: Review Trackers

When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Aspect

Statistics reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista