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49% Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency too.
The share of customers, who take notice of the variety of reviews is currently at 46%.
Source: Brightlocal
63.6% Of Customers Check Out Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review statistics show the general popularity of a site can only go so far.
Source: Review Trackers
Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions
Facebook is currently the most popular social media which can also influence our buying preferences.
According to social media reviews data, Facebook affects the majority of users' purchase decisions.
If it has positive reviews, Facebook reviews stats expose that 4 out of five users are more likely to rely on a local business.
Source: RevLocal
Clients Might Invest 31% More With A Business That Has Fantastic Reviews
Focus on this statistic. The more detailed other users describe your services or product, the more money you can charge and customer review stats reveal to us exactly how much more.
Source: Martech Zone
88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Buying Home Electronics
Stats reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
Positive Reviews Encourage 68 Percent Of Customers To Choose A Local Business
Considering that the vast bulk of customers check out reviews, you would want yours to be inviting to brand-new customers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent
One negative review is enough for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
The Majority Of Shoppers Aged 25-34 Published Reviews
According to Statista, the younger generations are reportedly the more opinionated ones.
Source: Statista
Software Application Reviews Impact Over 98 Percent Of All Purchasers
18% of software application purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
73 Percent Of Customers Think Customer Reviews Are More Vital Than Star And Number Scores
Online review statistics make it clear people aren't pleased with scores alone.
Client reviews make the statistics appear more genuine which is what the potential consumers are looking for. Almost a 3rd of customers say composed reviews are the only feature that makes them think the websites' reviews are pertinent and beneficial.
Source: Fan and Fuel
Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the maker says. The reason, producers' descriptions are generally ads.
Source: Martech Zone
83% Of Consumers Don't Trust Advertising
The conventional channels to reach customers aren't as influential as they utilized to be. A lot of users who no longer trust advertisements select to focus on customers' suggestions online.
Source: Statuslabs