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When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Element
Data reveal that reviews were more successful than Television advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Positive Reviews Motivate 68 Percent Of Customers To Choose A Local Business
Because the large majority of customers check out reviews, you'd want yours to be appealing to brand-new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
49% Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision
Consumers value not only the quality or nature of the reviews, however they consider their number and recency also.
The share of customers, who pay attention to the number of reviews is presently at 46%.
Source: Brightlocal
If They Were Asked, 77% Of Consumers Would Definitely Leave A Review
More than a 35% would leave a review to inform others about their customer encounter and 24% would undoubtedly direct their review to the business itself.
Over a 26% would want to post a review to assist other people with their choice making process.
Source: Podium
83 Percent Of Customers Do Not Trust Advertising
The conventional channels to reach consumers aren't as influential as they utilized to be. A lot of users who no longer trust ads choose to pay attention to consumers' recommendations online.
Source: Statuslabs
30% Of Clients Feel Positive About A Company Which Answers Online Reviews
Corresponding with your clients builds their trust. Even something easy like responding to their remarks and reviews can make them feel valued.
As you might anticipate, customers who feel this way are going to spend more cash with a company.
Source: Statuslabs
Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process
Let's say you want to buy a new automobile and there are numerous models which fit your criteria. How do you pick the very best one for you? Well, you read the reviews.
With the help of other consumers, you manage to pick a model that works for you. That's how favorable reviews convert customers into consumers.
Source: Consumer Affairs
53 Percent Of Americans Consider Product Reviews And Scores As The Most Vital Part Of Online Shopping.
Today's consumers are wary and desire the very best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the buying decision.
Source: Statista
89% Of Clients Prefer To Read Reviews On Their Mobile Devices
Be it through an app or a mobile web browser, people today prefer to read reviews on their mobile devices.
Source: Statista
Negative Reviews Can Increase Conversion By As Much As 85%
It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your website. According to online review data, individuals devote more than 5 times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Use A Business
This stat is among numerous that show the importance of online ratings. Now that news of customer complete satisfaction travels this quick, keeping your consumers pleased is more vital than ever.
57% of customers have actually looked for companies with more than four stars in 2018, which is up from 48% in 2017.
11 percent looked only for companies with a best five star score.
Source: Brightlocal
61 Percent Of Regional Businesses Have A Typical Score Of 4 To 5 Stars
Generally two thirds of companies have excellent and good ratings. Just 5% of businesses have a ranking below 3 stars.
Source: Brightlocal
91% Of Millennials Depend On Online Reviews As Much As Loved Ones
Online review stats put consumers' reviews as the most trustworthy source of recommendations. Online reviews usually bring the same weight as recommendations from family and friends.
Source: Brightlocal