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91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of companies question the integrity of online reviews. However, they understand the enormous effect user ratings have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.
Source: Career Arc
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
53% Of Customers Anticipate Businesses To Reply Within A Week To Unfavorable Reviews
Online review stats show that 63% of customer reviews stay without a response. That's too bad, due to the fact that those businesses are losing customers that way.
Source: Review Trackers
A Solitary Business Review Can Lift Its Conversions By 10%
Online review stats show user-generated content can do wonders in terms of conversions.
A single review can have a huge influence on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can provide a mind-blowing 44% boost.
Source: RevLocal
98 Percent Of Yelp's Browsers Bought From A Business They Discovered On The Site
Generally, 142 million customers go to Yelp each month. This is as good a time as any if you haven't claimed your complimentary Yelp business page.
Source: RevLocal
Online Product Reviews About A Product Can Boost Its Conversion Rate By A Staggering 270%
User review statistics reveal the purchase possibility for a product with 5 reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
Over Half Of People Aged 25 To 34 Posted Reviews
According to Statista, the more youthful generations are seemingly the more opinionated ones.
Source: Statista
73% Of Customers Think Written Reviews Are More Important Than Star And Number Rankings
Online review data make it clear people aren't satisfied with scores alone.
Customer reviews make the stats appear more authentic which is what the would-be consumers are looking for. Almost a third of customers state composed reviews are the only function that makes them think the websites' reviews are relevant and helpful.
Source: Fan and Fuel
If A Company Deals With Issues Rapidly And Efficiently, 95% Of Unhappy Consumers Will Go Back To A Company
Consumers do not expect you to be perfect. They do anticipate you to remedy things when they go wrong. If there is absolutely nothing else a company can do to fix a problem, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
Negative Reviews Can Improve Conversion By Up To 85 Percent
It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your website. According to online review data, people devote more than five times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
The Average Review Length Has Actually Gotten 65% Shorter Since 2010
Currently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.
Source: Review Trackers
89% Of Customers Like To Read Reviews Using Their Mobile Phones
Be it through an app or a mobile web browser, people young and old prefer to read reviews on their phones.
Source: Statista
Google Represents 57.5 Percent Of All Reviews World-wide
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
Here's the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Customer Reviews On Items Are Relied On Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are essentially ads.
Source: Martech Zone
Only 44% Of Local Businesses Have Claimed Their Google My Business Listing
That's 56% of your competitors that aren't making the most of their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of businesses really use them.
Although we now understand why consumer reviews are so effective, a lot of businesses apparently don't.
Source: LsaInsider