Favorable Reviews Encourage 68 Percent Of Consumers To Use Local Businesses

Since the vast majority of consumers check out reviews, you'd want yours to be enticing to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Majority Of Consumers Will Not Use A Company If It Has Less Than A 4 Star Rating

This stat is one of numerous that illustrate the value of online scores. Now that news of customer complete satisfaction travels this fast, keeping your customers happy is more crucial than ever.

57 percent of customers have searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

11 percent looked just for companies with an ideal five star rating.

Source: Brightlocal

15% Of Customers Don't Trust Businesses Without Online Reviews

No trust means no interactions. 15 percent of prospective consumers won't even think about doing business with a company they can't discover viewpoints about.

Source: Statuslabs

The Majority Of Best-selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Often a lower rating actually helps your overall rating.

According to client rating stats, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

61% Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars

Generally two-thirds of businesses have excellent and exceptional scores. Just 5% of businesses have a score listed below three stars.

Source: Brightlocal

Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are free, a remarkably low number of businesses in fact utilize them.

Although we now understand why consumer reviews are so effective, a lot of businesses obviously do not.

Source: LsaInsider

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a brand-new vehicle and there are numerous models which fit your criteria. How do you choose the best one for you? Well, you read online reviews.

With the help of other people, you manage to select a model that works for you. That's how favorable reviews transform consumers into customers.

Source: Consumer Affairs

Customers Could Spend 31% More With A Business That Has Excellent Reviews

Focus on this fact. The better other users explain your product and services, the more cash you can charge and customer review statistics show us exactly just how much more.

Source: Martech Zone

67% Of Customers Admit Reviews Are A "Very Crucial" Factor When Picking A Solution Provider

When consumers have to pick a solution provider, reviews have a huge impact on their decision.

Source: DemandGenReport

88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Statistics reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

52% Of Consumers Trust A Product More If It Has Negative Reviews Too

We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Consumers expect to see some negative reviews.

Source: Capterra

73 Percent Of Consumers Think Client Reviews Are More Crucial Than Star And Number Scores

Online review data make it clear people aren't pleased with ratings alone.

Customer reviews make the statistics appear more genuine which is what the would-be consumers are trying to find. Nearly a third of consumers state composed reviews are the only function that makes them think the sites' reviews are useful and pertinent.

Source: Fan and Fuel

88% Of Executives Consider Reputation Risk As A Leading Business Concern

Reputation management statistics show a company's reputation does not affect simply the clients. Potential employees also take a look at ratings and take a look at reviews.

Source: Deloitte

More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70%

One negative review suffices for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's consumers are wary and want the very best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

Reviews Posted On Twitter Can Help Boost Sales By 6.46 Percent

Online review statistics reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

98 Percent Of Yelp's Website Visitors Purchased From A Business They Discovered On The Website

Normally, 142 million consumers visit Yelp on a monthly basis. If you have not declared your free Yelp business page, this is as good a time as any.

Source: RevLocal